If your audience cannot access the content your brand is producing, even the best content strategy will be useless. Instead of being incorporated into a brand’s content strategy, SEO is far too frequently added as a “last thought” before publishing. However, after a piece of content has been written, you cannot simply “SEO” it.
The steps required to develop an SEO-based content strategy are provided in this blog. Your content strategy should serve a variety of functions across your organization, including delivering pertinent information to your audience, meeting the needs of your marketing team, and—most importantly—driving organic traffic to your website.
How to create effective SEO content in 5 easy steps?
When implemented correctly, a content strategy built on SEO will increase ROI and produce evergreen content that promotes your brand month after month, long after the content was first published. 5 steps are listed below to make one:
Step 1: Connect with the SEO on your team (or learn something new!)
The time has come to get to know your SEO resources a little bit better if you are fortunate enough to have them at your disposal. In a vacuum, great content cannot be produced. Your chances of accomplishing your marketing objectives increase the more inputs your SEO content strategy receives from your SEO team and your digital marketers.
The first thing you should concentrate on if you are working alone is mastering the art of keyword research. Through a quick Google search, many tools are accessible.
Each stage is briefly explained below:
- Step 1: Make a list of words and phrases that apply to your company. Be sure to think about timely and timeless topics.
- Step 2: Group these based on keyword intent for each stage of the buyer’s journey.
- Step 3: Look for keywords with latent semantic indexing (LSI).
- Step 4: Investigate keyword competition. Make a list of your rivals and research how they are performing for the keywords you have chosen.
- Step 5: Verify the rankings on the search engine results page (SERP). You can find out what kinds of content (and which brands) are appearing on the first page of Google results by conducting your searches for specific keywords and phrases. This will inform you about the structure of the content as well as the format used by highly ranked content for particular keywords. Do YouTube videos outrank blog posts? When establishing your strategy, keep these things in mind.
When researching keywords, be sure to take note of the MSV to determine which content pieces might rank well for high-volume keywords.
In addition to keyword research, you should also perform a competitive analysis. Determine the keywords that your competitors are currently ranking for and for which you would like to rank.
Step 2: Share ideas for content and your SEO content strategy
The backend architecture of your website and the page layout are only a small part of SEO. Another crucial element of SEO is the content of a page, which should directly address user searches.
Search engines give pages with good content the upper hand over those that are spammy or don’t offer useful information. Particularly when it comes to pages’ Expertise, Authority, and Trustworthiness (E-A-T), Google looks for content that adheres to these standards. This is particularly true of pages devoted to health, finance, and medical issues.
Collaborating with SEO resources:
Before you start developing your strategy and timeline, it’s time to schedule a meeting with an SEO resource (and other members of your marketing team) to brainstorm ideas.
The members of the content team should be ready to arrive at the table with a list of potential topic ideas. These may be based on previously successful content, seasonality, presently relevant content, or internal requests the team receives. The members of your SEO team should present ideas based on competitor research, audience analysis, and topics with high monthly search volume.
It’s crucial to talk about the format your content pieces will take during this collaboration. Think about the content that performs best for specific topics. Here, look at the SERP to see which content types—blogs, videos, e-books, etc.—perform best for the subjects you intend to cover.
Step 3: Create a content calendar
It’s time to start creating your calendar after you’ve finalized a thorough list of ideas and arranged them according to your audience and themes. You should tag any topics that are seasonal or call for publication at a specific time of the year before you start. Check your marketing calendar after that to see if any specific events call for supporting content.
Do you have yearly releases that you must adhere to?
Next, schedule those fixed dates. The remaining content topics for the remaining opening slots are then ready to be distributed.
What is the benefit of creating a content calendar?
Using a content planner or a traditional Excel spreadsheet to lay this out is helpful. You will quickly be able to identify when particular months are particularly heavy in a given area if you can tag or color code your content assets according to audience and topic.
Then, decide who will contribute. Will all content be managed by your content team? Do you have any additional employees from your company who can contribute? Will you use outside assistance? Place these authors loosely so that you can see the workload for your team on a calendar month by month. By doing this, you can guarantee that your SEO content strategy will work with the resources you have.
Step 4: Process
It’s time to lay out your content creation process once your calendar has been established. Your process must begin with a content brief that takes SEO considerations into account if you want your optimized content strategy to be SEO-based. If you don’t plan, your SEO will have to work with you on a condensed version of your content. The most crucial step in this procedure is to incorporate SEO into the original brief rather than adding it after the content has already been written. This guarantees a more natural, efficient strategy that improves your content.
Here are some examples of input for a thorough content brief:
- Type of content.
- Goal word count.
- Target market
- Information about the setting (including resources)
- Content Targets
- Outline (including H2 Recommendations) (including H2 Recommendations)
- Main Points
- Description in Meta
Step 5: Create evergreen content
Your SEO content strategy may be significantly impacted by the creation of evergreen content. It is less frequently updated than timely content and can achieve high rankings for popular search terms.
A piece of content has a greater chance of moving up the SERPs the longer it has been relevant in searches. For many years to come, your content has a great chance of ranking well and bringing organic traffic to your website.
Here are a few pointers to help you get started when creating your content, even though you’ll want to create evergreen content that is particular to your industry and audience.
How to generate ideas for timeless content?
In addition to your content team, customers, other company stakeholders, market trends, and anything else that inspires you are all potential sources of content ideas.
You can use the following techniques to help you develop unique and powerful strategies for your SEO content strategy:
- Search for opportunities using keywords.
- Request customer opinions.
- Put yourself in your audience’s position.
- With other teams at your company, brainstorm.
- Look at the topics that your rivals are covering.
How to create evergreen content?
Remember that creating content is a living, breathing process as you write. Take a step back if you discover there is an issue with the approach you took or the content format you selected. You may need to modify your SEO content strategy as you go along because the content creation process should be fluid.
Here are some suggestions for producing unique and impactful content:
- Describe business concepts.
- Respond to questions that your clients frequently ask.
- Produce “how-to”
- Review your value propositions once more.
ROI of a strategy for evergreen content:
When done correctly, your evergreen content has a high potential return on investment. For years to come, and sometimes even without any updates, this kind of content can increase website traffic.
You may be well on your way to SEO success with a strong keyword strategy, the right topic focus, and educational content.
Even if the information you’ve published is still accurate as the day you wrote it, search trends are evolving. You’ll get the best return on investment for your efforts if you revisit your content and update it in response to any changes you notice in rankings.
Search engine optimization is important to the future of any website. No matter what industry you’re in, and no matter what kind of online presence you have, it’s vital that your site be optimized to meet the specific needs of the search engines.
We at MetaSense Marketing, a New Jersey/Philadelphia-based SEO agency, take the time to comprehend your company and develop a thorough business plan to achieve your goals. To find out more about how you can implement our site search best practices, please get in touch with us.
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