13 Must-Have Elements of an Exceptional Blog Post

13 Must-Have Elements of an Exceptional Blog Post

What makes them so popular? Is there a secret to their ability to produce such excellent blog posts? What prevents me from doing the same?

We used to have trouble answering these questions.

However, it turns out there’s nothing genius about it. The process of writing a great blog post is more formulaic than artistic.

Making something unique and innovative isn’t what it’s all about. The opposite is true.

How to write a killer blog post?

To write a killer blog post, you must understand the different elements that when combined, makeup something special. Making it your own by taking what others have already done and putting your spin on it.

All you need to do is get your hands dirty – you’re just as qualified as anyone else.

However, I’ll take care of it for you…

Over the last few months, I’ve been obsessing over finding the best blog content, and figuring out what makes it so great. What makes these blogs more popular, shareable, and engaging than all of ours?

As a result, this blog post contains 13 elements. There are examples and tips for you to take action on all of this.

Are you ready?

Let’s get started…

What makes your blogs better than others?

What makes your blogs better than others?

Twenty-two percent of bloggers say their blogs deliver strong marketing results.

Those are the numbers – and the percentage has been declining steadily since 2013.

That’s impossible, isn’t it?

Blogs are not delivering strong marketing results for the vast majority of bloggers. Why is that?

According to our  theory, content marketing advice is overly generalized:

  • It’s not about Google; it’s about your users.
  • Google rewards content of high quality.”
  • “The search intent is what matters.” 
  • What does high-quality content look like?

13 Essentials Elements Of An Exceptional Blog Post:

There is a high bar to clear. By breaking down 13 essential elements of exceptional blog posts, you’ll get your content the respect it deserves.

Click here to jump to:

  1. Compelling topics
  2. URLs that are search engine friendly
  3. An author should be included
  4. This is the table of contents
  5. Headline with power
  6. Interesting introduction
  7. Compelling subheadings
  8. The length
  9. Visually appealing
  10. In conclusion,
  11. Links that may be of use
  12. The schema
  13. Posts related to this blog
  14. A few final thoughts

1. compelling Topics:

Topics must be interesting to your audience.

It can be hard to figure out what topics your audience cares about. Here are a few places to start.

In Google Analytics, you can find out which pages help you achieve your business goals.

Your sales team should ask potential customers what questions they are most likely to ask.

See what people are searching for directly on your site by looking at your on-site search.

Use social media channels related to your industry to interact with members of your audience.

All of these are great places to find content topics that your audience will appreciate.

2. URLs that are search engine friendly

It is best to keep URLs short and simple whenever possible, according to Google.

Avoid using long ID numbers or time-specific elements such as date and year in URLs. In addition to being difficult for crawlers, overly complex URLs are not helpful to humans.

Your URL should be descriptive so that people who see it know what to expect when they click it.

3. An author should be included

It gives a blog post more credibility, context, and authenticity when the author is featured.

Readers can explore other articles written by the author by visiting the author’s profile page (with a photo) and feel like they’re reading from a real person.

Your readers will be more likely to interact with your brand on social media sites such as LinkedIn, Twitter, and Instagram if you do so.

4. This is the table of contents:

You can make navigation easier for users and bots by using a table of contents at the top of your posts.

Readers can quickly access the information they are interested in by clicking on anchor links in a table of contents.

Tables of contents are very popular with search engines! Google often pulls them into search and displays them as site links, although it isn’t guaranteed.

5. Headline with power:

It is important to write a headline that attracts your audience to your blog and gets your post viewed.

An excellent blog post will be lost in the vast internet sea if it doesn’t have an eye-catching headline.

You need to spend time crafting the perfect catchy title that will draw readers in and keep them interested.

6. Interesting Introduction:

The introduction is what turns a visitor into a reader, even if the headline attracts clicks to your site.

To make an introduction resonate, the reader must understand what you’re discussing and care about what you’re saying.

Give them just enough information to make them care about what you have to say, but don’t give them the answer to their question yet.

7. Compelling Subheadings:

Using headlines and subheadings to highlight the article’s main points makes it easier for the reader to scan and navigate.

Subheadings with keywords help search engines identify the content and provide readers with an overview of the article’s main points.

Subheadings should not be stuffed with keywords. You need to make your keywords sound natural and make sense.

The title tag hierarchy should be followed when formatting subheadings. As you use smaller heading formats, your headings become smaller.

8. The length:

In studies, it is often claimed that articles should have a content length of between 1,500 and 3,000 words.

We don’t think it matters.

Depending on the content style, topic, and audience, the length will vary.

If your audience will read your blog, it should be as long as it needs to be.

In Google Analytics, you can track page depth (scroll) to see how far users read your blog posts.

9. Visually Appealing:

Visually Appealing Blogs

Compared to text, visual data is far easier to process and respond to.

It’s 60,000 times faster than before.

It is the human brain’s ability to process complex information that makes visualization so important.

It is easier to explain complex data using charts or graphs than to slog through a large amount of text.

Make sure your images are optimized for search.

10. In Conclusion:

Some of the points, you made earlier in the article may have been forgotten by your reader by the end.

Your blog post should summarize the key points of the article and provide your readers with the next steps.

In your blog post, you should not repeat your points, but rather help your audience draw actionable conclusions.

11. Links that may be of use:

It would be impossible to organize the internet without links. Navigating (finding what we wanted) would be difficult.

Users will find it easy to navigate through a good blog post, and search engines will find it easy to crawl.

Providing internal links helps search engines connect related topics and provides further research the reader may find interesting.

12. Schema:

In addition to helping search engines identify your blog post from product pages, system pages, or other content, schema markup is an essential element of a blog post.

Articles, blog posts, and news articles all require schema markup.

13. Posts related to this blog:

At this point, your blog post is well-structured, including technical aspects of ranking a page, as well as engaging copy that informs and entertains readers.

As a result, you want to increase the likelihood that your readers will stay on your site and eventually convert.

Display a few (three maximum) blog articles that are related to your topic cluster at the end of your blog post.

Final Thoughts

Search engines can better understand how the topic of your blog article relates to your site as a whole if you use the 13 elements in this blog.

In addition to these technical elements, style, delivery, and prose are also important.

MetaSense Marketing is a nationally recognized SEO company for brands. We’ve been featured in a range of leading publications including Huff Post and MSNBC, and we’ve been rated as a top SEO agency by Up-city, SEO blog, and Expertise. Most importantly, our SEO methodology has proven to be 100% effective in increasing traffic and revenue.

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