Creative Content Marketing
Be Creative with Your Marketing or Get Left behind!
It is 2020 and traditional business marketing has become obsolete. The average consumer is tired of the gimmicks. In fact, only 1% of millennial’s said that a compelling advertisement would make them trust a brand. So, if you are saying to yourself “if good advertising doesn’t work? Then what are we supposed to do to build our brand and gain consumers trust and eventually their business?” The answer is simple, get creative.
I would suggest that any ideas or campaigns that you have run in the past, throw them out the window. Any new ideas you have that don’t really excite you, get rid of them. You must think outside of the box and get creative. The team that is ok with average, rehashed ideas and campaigns will get average results. It is so important that upper management who put restrictions on their marketing team, take them off! To quote Michael Brenner
“Behind every piece of bad content is an executive who asked for it.”
Content, Content, Content
Understanding Your Customer
Good content marketing is not so much about the company but about your customer aka audience. You must treat your marketing like show business and “give them what they want.” To find out what they want, you have to know your customer. Ask yourself, “what type of person is my customer?” And then, use social media to ask them what they want. When you have a firm understanding of what your audience wants, you must give them exactly that. You must tailor your content, making it entertaining and involving to your potential audience.
Relax. This is supposed to be fun
When you brainstorm about how you are going to run your campaign, keep it fun, helpful, and entertaining. Your audience should feel informed, entertained, or amused. You want the person that discovers your content to feel like a hero for finding it. That person that has that feeling when they find it 9 times out of 10, will share it and post about it. This is just one added bonus of good content marketing. People will act as brand ambassadors for your company on social platforms and not even realize it.
Creative Content Marketing is at the forefront in most big business marketing. It is cost effective and drives a large brand presence and interaction. The right article, video or podcast can have legs that can last years. Every piece of content should be created with purpose and ask the reader to act.
Keep Your Content Original
When writing your content, steer clear of directly copying someone else’s work. Plagiarism is still a valid thing, even on the internet. That doesn’t mean that you can’t use resource or even share other companies’ content. Just make sure it is relevant to your field of business and that you give proper credit to the resources you use. You have many options when it comes to creating content. There are video plug ins and add-ons to editing software that make creating video content easier than ever. Smart phones have made it simpler to record video and audio clips. You can even develop virtual podcasts and radio stations.
Last, but not least, don’t underestimate the power of the picture and the more evolved version known as the MEME. Meme’s and Hashtags have opened up a whole new avenue of content marketing. This can range from amusing to serious and informative. Don’t completely ignore these evolving avenues because you aren’t used to them.
Basically, have fun, be creative and always put your customer’s interest first. I think we should end this with man that summed it up best.
Craig Davis – “We need to stop interrupting what people are interested in and be what people are interested in.”
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