Why would you want this for your website? That's easy. It helps! Every little bit helps when optimizing a website and just by virtue of utilizing this code, you immediately improve your website's optimization. You get indexed quicker and easier by Google, Bing, Yahoo, and quite a few more. Going beyond that, you also have more control over your search results. By using iMetaDex™ you are shaping the information your listings display, giving the search engines specific instructions as to what your content is and how it should be indexed.