SEO Requires Constant Update
Your ability to be found on search – to have good organic traffic – depends on ranking high in Google and other search engines, yet they change their ranking algorithms over 12 times every day. Law Firms which hire a marketing agency have to slog through constant updates in order to keep up with the changes. At best, they are chasing an ever-shifting goal post.
Accurately Interpreting the Updates
Because the search engine algorithms are updating every day, that means not only does your agency need to be constantly scrambling to keep up, but they actually need to be able to accurately understand every update. That means you’re relying on a person to correctly interpret and make decisions based on 12+ algorithm changes every single day.
Paying for The Guess
This all means that law offices which employ marketing agencies to build natural organic traffic, to be found by their new patients, are ultimately paying for that agency’s best guess about what’s right.
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