In a simple, easy way, YES! It is for everyone. In today’s day and age of social media marketing, advertising is not a generalized piece of content anymore that just needs to be published just about everywhere for maximum reach.
Advertising on social media is a whole lot smarter and easier, you just need to reach the right target audience! You don’t want to put your automobile ads on the page of a 13 year old. This is costing you money, or in technical terms, pay per click, but it will not yield any leads or sales for obvious reasons. Now say for example, your dealership focuses on the sturdy suvs, it just maybe more useful to target families with kids and so than advertise it to say, for example, single folks.
Now, naturally, this means collecting information about our audience. Cookies and other analytic tools can help you grab insightful information about our audiences. This process of collecting target audience information on their age, gender, habits, preferences helps us place targeted ads on their pages is called search audience solutions for better reach. The main benefit of the search audience solution is that it can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions . They get detailed analytical insights about search network performance.
There are various tools, iMetaDex being our proprietary tool, through which one can come up with search audience solutions. For example, Google has its own set of audience solutions. It relies on something called the audience insights, from its Google Ad Campaign. It can help you deliver your ads to the right people in the moments that matter across a wide range of platforms search, display, and video.
Search audience solutions also involve re-marketing with the right customers who have a higher likelihood to buy your service/product. Another benefit of search audience solutions is being able to find new customers using insights. These insights help you reach customers who already are interested in the type of service/product you provide. It gives you information on how ready they are to commit themselves to buying your service/product. They can also provide you with real-time updates on your website and app visitors — helping you identify new and relevant audience segments to expand your targeting, and reveal things you wouldn’t expect.
How to go about with the process of searching for audience solutions? We got you covered with the basics of where to start, what to expect and how we can help you.
Audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience to a campaign or ad group, you can select from a wide range of segments. For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show ads to people who are likely in the selected categories. The segments can be divided into these types. Affinity, custom segments, detailed demographics, life events, in-market, website and app visitors, customer match and other similar segments related to your service/product.
Content targeting methods let you define where you want your ads to show. These include:
Placements: Target channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include:
Websites on the Google Display Network
Apps on the Google Display Network
Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select. For example, you target the “Automotive” topic, then your ad will show on YouTube to people watching videos about cars.
Keywords: Depending on your video ad format, you can show your video ads based on words or phrases (keywords) related to a YouTube video, YouTube channel, or type of website that your audience is interested in.
Devices: Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast.
Metrics are a reliable method to understand if your search for audience target works or not. How many leads are you getting on your product/service? How many views are your blogs getting and what is the rate of conversion i.e. how many people are clicking on the links mentioned in your ads/blogs that take them to your actual product/service page? All these numbers can be tracked and amends be made for better results or placing better ads.
So, search audience solutions can really give your business the much needed boost when it comes to visibility to the right target audience. You can tweak your products/services according to the interests/preferences and habits of the customers you are targeting. Try these steps out and let us know if they helped or not. We at MetaSense marketing are always here for your digital marketing needs!
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