Search Engine Optimization - iMetaDex™

Information Technology and Software Company Digital Marketing Success Strategies

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Everything nowadays is done digitally. From planning special events and sharing videos of your firstborn, to talking with your friends, family and coworkers, we are all connected by one thing : The Internet. This makes marketing done on the internet, Digital Marketing, the most important way to advertise your Information Technology and Software Company.

Because of the surge to market businesses online, Search Engine Optimization or SEO has been developed in order to help any company gain visibility.

SEO can be quite confusing, but we have compiled a simplified version of Search Engine Optimization basics.

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Search Engine Optimization

What exactly is SEO?

When consumers need anything these days, they pull out their smartphones or turn on their computers and find what they need with a click. When they type something into their computer, phone or tablet’s search bar, endless choices appear. When those who are searching for Information Technology and Software Companies search on Google, you need to be on the first page of results. This is incredibly important to building your client base since 55% of all clicks go to one of the first three organic search results.

So how do you get to the top?

Any process you complete that attempts to build your rankings on a search engine, falls under the realm of SEO. This can be anything from incorporating keywords into your website pages, link-building, or even promoting your Information Technology and Software Company on social media.

How does a search engine work?

In the world of search engines, Google is king. In their search results, Google uses an algorithm in order to rank websites by their authority and relevancy. It is important to note that a website’s authority is measured by analyzing their number of quality links and relevancy or how their content is related to what they are trying to promote.

How can I make my website rank higher in Google?

One of the best ways to improve both the relevancy and authority of a website is to link to other websites and social media accounts. The idea behind this is if a quality website is linked to yours, Google will boost your place in its search results. However, it is important not to confuse quality with quantity, as one valuable website can provide just as much “link juice” in Google’s algorithm than 20 from lower rated websites. But the Key to your Information Technology and Software Company’s Digital Marketing Success is using MetaSense Marketing’s iMetaDex™.

How does social media help?

One of the best Search Engine Optimization techniques is to invest time in promoting your social media accounts at all times. This is because they are incredibly helpful for boosting a brand’s image. When working properly, social media can help acquire clients and build website traffic. In fact, 74% of brand marketers saw an increase in website traffic after investing only six hours per week in social media. All of this helps your Information Technology and Software Company rank higher. So, for the health of your Information Technology and Software Company, don’t forget those Facebook, Instagram, Snap Chat, LinkedIn and Twitter accounts!

SEO and iMetaDex™ is the Key to an Information Technology and Software Company’s Online Success

Search Engine Optimization (SEO) is significant for Information Technology and Software Companies with an online presence. Different strategies must be developed to help grow your Information Technology and Software Company. And with the rise of the countless online businesses in the world today, the need for SEO is immense!

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What is iMetaDex™?

iMetaDex™ is a patented tool developed by MetaSense Marketing with the purpose of skyrocketing our clients’ online presence. iMetaDex™ is an SEO tool that was specifically designed for the web optimization of sites and has multiple components. iMetaDex™ is a blend of coding and creative content which makes it a powerful tool.

There are three diverse SEO channels which are iMetaDex™ coding, creative content, and backlinks. These three ingredients create the powerful tool known as the iMetaDex™. This tool was based off Google’s indexing system.

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Creative Content

The web optimization process starts with MetaSense Marketing creating a new article, web page, or blog which will highlight your Information Technology and Software Company, services and products. We develop creative and attention-grabbing ways to make the content of your article, blog or web page interesting and searchable. We can show the message you are trying to convey to your clients, but stronger.

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iMetaDex™ Coding

The next step to the web optimization process is, the iMetaDex™ coding. The purpose of iMetaDex™ coding is to speed up the process of search engines having your Information Technology and Software Company’s site indexed. Also, it displays your listing at a higher ranking in the search results. iMetaDex is a markup language. The markup language is combined into your site. Either the J-SON or the HTML markup will be merged with the site effortlessly. After merging the website and the code, a third-party organization then analyzes the combination.

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Backlinks

Finally, the last part of the web optimization process is backlinks. Backlinks are effective when building up a website’s popularity. Adding backlinks to a Information Technology and Software Company’s site is an effective strategy to increase the amount of search traffic on their website. The more the site becomes popular the more the information about the Information Technology and Software Company will be trusted.

More SEO for Information Technology and Software Companies

One part of local SEO for your Information Technology and Software Company that also needs to be addressed is finding relevant online directories and claiming your listing. Assure you are on the lists correctly and that all your information is complete and up to date. Link these lists to your website and your website to these lists. By cross referencing the two, your ranking can increase, and searchers will find you more easily.

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METASENSE MARKETING: Designing, Building and Implementing Award-Winning Digital Marketing Strategies for Information Technology and Software Companies.

MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all. We understand and know how to implement the latest trends into your website and marketing campaigns.

Is there a marketing area that may need some attention? MetaSense Marketing is here for that very that very purpose….

At MetaSense Marketing, we help our clients build effective Digital Marketing Campaigns that make it easier for people to do more business with them.

Check out our web page, get on our list, and learn more about the latest trends in Digital Marketing and how MetaSense Marketing can help.

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