SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or brand in front of the digital-savvy customers. With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale your search engine optimization with minimal content marketing efforts.
Keyword Research
Keywords are the most important guideposts for search engines to identify relevant content and show it in search results in response to a user’s search query. Finding the most effective target keyword that potential customers may be using to search for your product or service typically requires intensive research and analysis of social media conversations, customer comments on e-commerce websites, and online reviews, apart from using automated keyword research tools.
With generative AI tools, such as ChatGPT or Bard, you can now prompt the tool to suggest keywords in relevant categories based on user intent, customer data, and competitor analysis. That provides the first-level framework to develop a well-defined SEO strategy and content creation plan around those keywords and execute at scale. For international campaigns, keyword translations in different languages can be generated.
Content Ideation
To build unique, high quality content that interests and informs your target audience and leads them to take buying action, you need to continually come up with new ideas and themes that resonate with your brand image. Artificial intelligence tools such as ChatGPT and Bard can simplify this task, and generate content outlines in sync with the prevailing online trends virtually no time.
This allows you to keep your digital content production buzzing with fresh and novel ideas that excite your customers. This prevents your website, blog post, social media content, or videos from becoming stale or repetitive. Readers keep coming back for new information each time, and close customer engagement through newly created content eventually improves your brand recall and customer loyalty.
Content Generation
Content development for SEO campaigns no longer has to be a time-consuming and resource-intensive task. Google Bard and ChatGPT are here to change the rules of the game so far as creation of new high quality content and re-purposing of existing content is content from an SEO perspective. Here are some of the popular types of shareable AI content you can generate to scale your SEO strategy and digital marketing campaigns:
- Blog post
- Articles and guest columns
- Web page content
- Email marketing content
- Newsletter content
- Ad copy
- Product descriptions
- Product reviews
- Social media posts
- Online press releases
- Snippets and blurbs
- Content for slideshows
- Reports and presentations
- Video and podcast scripts
- Frequently asked questions
Knowledge Graphs
At the center of the knowledge graph is a knowledge model, which brings together a cohesive group of interlinked descriptions of events, entities, concepts, and relationships. To work with knowledge graphs, generative AI tools can supply your content with the appropriate schema markup. Schema markup is code that explains various elements of your website in a language that is understood by the search engines. Once the search engine accurately comprehends the meaning behind entities, it can provide rich snippets and top search results.
OpenAI CEO calls for AI regulations.
On May 16, 2023, OpenAI’s CEO Sam Altman testified before a Senate panel where he urged lawmakers to consider passing regulations that would “manage the potential downsides” of generative AI without stunting future innovation.
Sam Altman said that his company’s ChatGPT alongside the release of other AI tools would not only create “fantastic jobs” but could be the very “printing press moment” that is needed right now. Altman also went on to say that government and industry should work alongside each other to build safeguards to prevent disinformation and an upsurge in societal harm, such as identity fraud.
The Impact of AI on Future SEO and Content Marketing
SEO strategists and digital content marketers must recognize the game-changing impact of AI, and understand how future regulations could stifle growth or create new opportunities and fantastic jobs.
In Part 2 you’ll discover on-page & off page SEO, technical SEO, data migration, SEM campaign analytics and the future impact of AI on SEO and content marketing.
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