How To Scale SEO Content Marketing With AI (Artificial Intelligence) – Part 2

With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale search engine optimization with minimal content marketing efforts.

SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or brand in front of the digital-savvy customers.

Keyword research, content ideation, content creation, knowledge graphs and AI reputation were mentioned in Part 1, now (Part 2) we will cover on-page & off page SEO, technical SEO, data migration, SEM campaign analytics and the future impact of AI on SEO and content marketing.

On-Page and Off-Page SEO

Even the world’s greatest website content is of no use if the target audience does not know that it exists. For this reason, businesses invest significantly in building an executive SEO strategy so that their web pages can compete in an overcrowded market and rank high in search results. With generative AI-driven automation, it is now possible to scale SEO and achieve high search visibility for your brand or business at the lowest cost.

Generative artificial intelligence tools, such as Bard and ChatGPT can streamline the SEO process in the following ways and more:

• Perform a near-instant competitor analysis of your content topic, and provide a content outline and ideas.
• Generate a list of target keywords for new content or automatically incorporate the keywords you want in your existing content.
• Provide high quality content to position you as an expert or authority on the topic for high search rankings.
• Give you optimal goals for the length of content (word count)
• Generate meta titles and meta descriptions that work best for search engine crawlers to understand your page intent.
• Recommend inbound links from your own existing web pages to increase their SEO value through interlinking.
• Suggest a range of targeted backlinks to increase your page authority and boost your page rankings with search engines like Google & Bing.
• Automatically rephrase or restructure sentences in your existing content to enhance clarity.
• Check your existing web content for broken links, spelling and grammatical errors, and plagiarism to improve your content quality.

Technical SEO

Technical SEO is often a complex task for search engine marketers (SEMs). With the correct use of prompts, an artificial intelligence tool such as Bard or ChatGPT, it’s now possible to remove some of the technical SEO roadblocks and scale your content optimization. For example, for creating an accurate sitemap for search engine crawlers, you can prompt your generative AI tool to generate a valid XML sitemap, covering the URLs you wish to include in it.

Once the sitemap is ready, you can review it for accuracy and upload it into the Search Console. ChatGPT 4.0 does not require any additional software program or resource to produce valid and accurate sitemaps. Similarly, you can prompt ChatGPT to generate rules for robot.txt. With a wide range of plugins for generative AI tools currently under development, soon you will also be able to fix common SEO issues, such as removing duplicate content from your website using AI.

Data Migration

You can use AI tools to generate redirect maps when you are planning to perform a site or data migration. Redirect maps are typically a highly time-consuming task, which can be simplified and carried out fast with generative AI. AI-based site migration tools utilize low-code to modernize, modify and move your data systems. You not only save time and resources, but you are also in greater control of all dimensions of your data flow and format, minus the trouble.

SEM Campaign Analytics

Analyzing how your search engine marketing (SEM) campaign is performing is a key step to understanding which SEO strategies are working, which are not. This lets you take corrective measures in real-time to reconfigure your campaign for better results as well as use that learning for future SEM campaigns.

Artificial intelligence tools can provide you granular, actionable insights on your target audience demographics, buying preferences, and search user behavior to help you stay up-to-date with audience’s tastes and preferences and changing market trends. You can make more accurate, data-driven marketing decisions, and create more targeted campaigns in very little time.

The Future Impact of AI on SEO and Content Marketing

Search engines, such as Google and Bing have already been experimenting with AI for years to improve their search algorithms. With the new breakthroughs in generative AI, the race to take search engine optimization to the next level is already on.

Microsoft is pulling out all the stops through its investments in ChatGPT to fight Google’s search engine dominance, and make Bing the world’s go-to search engine in the times to come. Google is not resting on its laurels either, and is rapidly improvising its generative AI tool called Bard.

SEO strategists and digital content marketers must recognize the game-changing impact of AI, and learn to adapt and incorporate these tools into their future SEO campaigns.

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