The Pieces of a Digital Marketing Strategy
When you start talking Digital Marketing Strategy, there are certain areas on which to focus.
This can contain any of the following:
PPC (Pay per click)
Any other social media ads.
So, you need a paid search strategy as part of your Digital Marketing Strategy.
What is your social media strategy?
Which platforms are best for you?
Which platforms are your customers using most?
Which are the right platforms for you?
So, you need a Social Media Strategy as part of your Digital Marketing Strategy.
How often will you email?
To what list(s) will you email.
What is the content going to look like?
Who can create effective content?
So, you need an Email Marketing and content development strategy as part of your Digital Marketing Strategy.
How do people find you without paid advertising?
How do people find companies that do what you do through organic search?
How are you listed in all those listing services and search engines.
So, you need an Organic Search Strategy as part of your Digital Marketing Strategy.
As you can see from the above you need to look at all four of these areas.
Each piece can be divided down into additional pieces.
Each piece effects your overall success.
As I emphasized in an earlier article, strategy first, then the tactics to make it happen.
Or via email at: Manny@MetaSenseMarketing.com