If you missed Part 1 we shared that Facebook is by far the world’s largest social media platform with nearly 3 billion monthly active users and counting. We also shared that Facebook should be a key component of every businesses marketing strategy. Also in Part 1, we demonstrated the first four common Facebook Marketing mistakes...Read More

Facebook is by far the world’s largest social media platform with nearly 3 billion monthly active users (MAUs) and counting. To put this figure in perspective, nearly 37 percent of the world’s population uses Facebook every month though they are still laying people off because of the recession. Clearly and moreover, for businesses and social...Read More

With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale search engine optimization with minimal content marketing efforts. SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or...Read More

SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or brand in front of the digital-savvy customers. With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale your...Read More

If you read our previous article entitled “3 Ways Search Engine Marketers Can Leverage AI Tools”you would have discovered that pay-per-click ads are a powerful way to put your brand in front of the customer, drive targeted traffic to your website, generate new leads, and accelerate sales. In that article, keyword discovery, identifying target audiences...Read More

Pay-per-click (PPC) ads are a powerful way to put your brand in front of the customer, drive targeted traffic to your website, generate new leads, and accelerate sales. But not all PPC ads perform equally well, and it takes time consuming research, extensive data analysis and creativity to produce an ad copy that delivers an...Read More

In the digital realm, ADA compliance is about making your business website accessible to people with disabilities. It’s not only a matter of social responsibility, but also a legal requirement for most businesses. By adhering to ADA compliance standards, you facilitate an inclusive digital environment that expands your audience reach and fosters customer trust. Understanding...Read More

In the age of digital marketing, managing online reviews is a crucial part of any successful business. Positive customer feedback can help boost sales and build trust with potential customers, while negative reviews can quickly spread and damage a company’s reputation. To ensure customer satisfaction and protect their brand image, businesses must be proactive about...Read More

Search Engine Optimization (SEO) is one of the most important aspects of digital marketing for businesses looking to increase their online presence and generate organic traffic. SEO involves optimizing a website’s content, structure, and code in order to boost its ranking on search engines such as Google. While it can seem intimidating without the right...Read More

Search Engine Optimization (SEO) is one of the most important aspects of digital marketing for businesses today. It helps them reach their target audience, drive traffic to their website, and increase online visibility. But in order for SEO to be effective, quality keyword research must be done. Low-quality keywords can hurt SEO rankings and prevent...Read More