If you missed Part 1 we shared that Facebook is by far the world’s largest social media platform with nearly 3 billion monthly active users and counting. We also shared that Facebook should be a key component of every businesses marketing strategy. Also in Part 1, we demonstrated the first four common Facebook Marketing mistakes...Read More

Facebook is by far the world’s largest social media platform with nearly 3 billion monthly active users (MAUs) and counting. To put this figure in perspective, nearly 37 percent of the world’s population uses Facebook every month though they are still laying people off because of the recession. Clearly and moreover, for businesses and social...Read More

With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale search engine optimization with minimal content marketing efforts. SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or...Read More

SEO and content marketing have remained a time-tested strategy for businesses of all shapes and sizes to boost their online search visibility and bring their company or brand in front of the digital-savvy customers. With the launch of generative AI powered tools, such as ChatGPT and Google’s Bard, it is now possible to scale your...Read More

If you read our previous article entitled “3 Ways Search Engine Marketers Can Leverage AI Tools”you would have discovered that pay-per-click ads are a powerful way to put your brand in front of the customer, drive targeted traffic to your website, generate new leads, and accelerate sales. In that article, keyword discovery, identifying target audiences...Read More

Pay-per-click (PPC) ads are a powerful way to put your brand in front of the customer, drive targeted traffic to your website, generate new leads, and accelerate sales. But not all PPC ads perform equally well, and it takes time consuming research, extensive data analysis and creativity to produce an ad copy that delivers an...Read More

Here are the WCAG guidelines you can implement throughout your website to make sure it’s ADA-compliant: Start with a strong foundation Your first step should be to choose a content management system (CMS) like WordPress, which is already equipped with built-in accessibility features. Use descriptive and organized headings Make sure that each heading accurately describes...Read More

In the digital realm, ADA compliance is about making your business website accessible to people with disabilities. It’s not only a matter of social responsibility, but also a legal requirement for most businesses. By adhering to ADA compliance standards, you facilitate an inclusive digital environment that expands your audience reach and fosters customer trust. Understanding...Read More

ChatGPT 4.0 or “Generative Pre-trained Transformer 4” is taking the world by storm. This technology combines the power of artificial intelligence with the interactive capabilities of a chatbot to provide a wide range of data-driven solutions. If you didn’t read Part 1 – we covered how to improve your audience reach, how to boost engagement,...Read More

In today’s digital arena, businesses are looking for new, effective and innovative ways to enhance their digital marketing strategies. One such innovation that has become increasingly popular is the use of Natural Language Processing (NLP) in the form of chatbots. ChatGPT is an advanced NLP technology that can be used to revolutionize the way businesses...Read More