Search Engine Optimization for Beginners (Part 2)
In our last post, we discussed creating a website for your business and diving into the world of Digital Marketing. Digital Marketing is like baking a cake because of all its layers and ingredients. Here we finish the lesson of baking that cake with Search Engine Optimization (SEO) and Web Design! Keep the following in mind when you are working with online marketing companies to create your website.
The Right Ingredients
Take a Moment to Think
1. What are your goals for when a customer clicks on this page?
2. What defines conversion for you? What metric would be acceptable? What would be stellar?
3. If you have products for sale on your site, is the first impression of them a positive one? Can customers tell exactly what you are selling?
4. How will you keep in contact with your clients after they leave the site?
These are some of the questions that can help you design a website that fully utilizes SEO.
Don’t Forget Social Media!
So, open social media accounts on Facebook, Instagram, LinkedIn and Twitter, and post regularly on your page. The only investment is time. But you can feature products, create educational pieces that help your customers and, most importantly, give you the chance to directly interact with your customers. You create brand awareness and loyalty. And these loyal customers can be the key to your future success. They can let you know what works and what doesn’t. They can tell you how they feel about your content and submit amazing testimonials.
And linking these Social Media Accounts to your Website will help with SEO.
Optimize for Mobile
All in all, a good Digital Marketing “cake” won’t be complete without all these important yet different ingredients. Skipping any one of these basic ingredients will prevent you from fully maximizing the potential of your website and Search Engine Optimization. Remember, increased search engine visibility is the goal!
Need help getting some sweet results? Contact one of our professionals today.
MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We really do look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.
MetaSense Marketing is here for that very that very purpose….
To answer your questions and make you successful.
At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them.
Designing, building and implementing Award-Winning Digital Marketing Strategies
Or via email at: Manny@MetaSenseMarketing.com