Email Marketing and the Elusive Return on Investment (ROI)
Email Marketing feels like it has been around a long time. If you invest in Email Marketing, you need to show a solid Return on Investment (ROI.) Rest assured, Email Marketing still proves to generate one of the highest ROIs of any Digital Marketing Strategy. What specific strategies do you need to employ to gain that solid ROI and email marketing success?
Email Marketing is still one of the most effective channels for building brand awareness, increasing your customer base and maintaining retention across demographics and devices. As you may understand, this cannot be the ONLY marketing tool in the shed.
It Takes a Village
Digital Marketing takes a village to get the word out. And that village is continually changing. We need to be constantly looking at our client base and audience. What worked 5 years ago, may not work today. What worked 30 years ago looks completely different to the marketing of today.
Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy) Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
As we approach 2020, here are a couple of trends.
- Impact – Your email must grab attention immediately.
- Integration – It must connect to your social media and blog postings. This is needed to gain that further measurement and proven ROI across your platforms.
- Mobile Optimization – Go mobile or go home! We carry our computers around in our hands. If it can’t be read easily on a mobile device, 42 percent of the people receiving could delete immediately.
Like it or not, we rely on emails for daily communication, deals, promotions and success in business. We need to harness the power of this marketing platform as we move to a new year and beyond.
MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We really do look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.
MetaSense Marketing is here for that very that very purpose….
To answer your questions and make you successful.
At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them.
Designing, building and implementing Award-Winning Digital Marketing Strategies
Or via email at: Manny@MetaSenseMarketing.com
MetaSense Marketing Management Inc.