Search Engine Optimization for Beginners (Part 1)

Search Engine Optimization for Beginners (Part 1)

We all know that in the Digital Marketing world, Search Engine Optimization (SEO) is essential to establishing visibility online. SEO is meant to level the playing field between small businesses and their larger, national competition, and to transform your business from a small fish in the big pond of the Internet to a competitive player online.

In search engine marketing, it is important to optimize your website to be appealing for both customers and search engines. However, it can be confusing to figure out exactly what search engines find appealing. In order to prevent some confusion, we have complied a list of some Search Engine Optimization basics to keep in mind when creating your website.

The Right Ingredients
1. Think of your website like a cake
Your website has many different layers. The links, your paid ads and social media act as the icing.Your onsite content, information architecture, content management system, and infrastructure act as other layers. Without the perfect mix of these components, your cake won’t look or taste good, and no one will be tempted by it.
2. What search engines are seeking

At the end of the day, the search engines assure your site is relevant. But how do they determine this? They look for these details:
a. Quality content – Good titles and descriptions are a must.
b. Performance – How fast is it? Do you have responsive web design that makes your site look good whether it’s viewed on a laptop, smartphone or tablet?
c. Link authority – Does your website link to other authoritative sites?
d. A good user experience – Almost half of all consumers say that a website’s design is their number one criterion for determining the credibility of a company. So you want this to pass both Google’s criteria and your clients’!

3. What search engines do not like
Search engines scan your website and they do not have a lot of data storage in the scanning process. So, the following ingredients in your “cake” will cause you to lose reliability:
a. Keyword stuffing – Some business owners believe that the more keywords they can put on the page, the better. This is in fact false, as it will just create spammy content.
b. A lack of responsive web design. If the crawlers can’t get around, neither can your clients!
c. Repeated content – You want your onsite content to be fresh, not stale! Updated content increases your chances of being found.
Keep your eyes peeled for part two in our Search Engine Optimization baking lesson!

MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We really do look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.

MetaSense Marketing is here for that very that very purpose….

To answer your questions and make you successful.

At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them.

Designing, building and implementing Award-Winning Digital Marketing Strategies

Contact me directly at 856 873 9950 x 130
Or via email at:
Check out our web page, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help.

MetaSense Marketing Management Inc.
866-875-META (6382)

Related Posts

Send us your Feedback