How Can Your Competitors Help Your Online Marketing?
When it comes to having your business online, there is always some type of competition. There can be competitors that are higher than you in the search results, or those who are constantly improving and getting closer to reaching the top. It’s a race where the winner gets their business website to the top of the search results where they will be most visible.
Being at or near the top of the search results gives customers the impression of a popular and trustworthy website and company.
When searching for a product or service on Google, the most popular websites are always at the top. There is a very high chance that a customer will click on the first or second site in the search result, which for online marketing, is the ultimate goal.
HOW DO YOU COMPARE WITH YOUR COMPETITORS?
Among the many ways to compare your online marketing with competitors, the most effective way to is through researching your competitors to see what makes them better/worse. Knowing what you’re up against is important information if you want to improve your own online marketing. Some important things to research about your competitors are:
- How does their Website look?
- Is it easy to navigate?
- Is there an immediate “Call to Action?”
- Is their audience on social media platforms growing?
- Are your competitor’s response times fast?
- How often do your competitors post online and when do they create posts?
- Are they utilizing Virtual Assistant shopping/customer service?
- What keywords are your competitors using?
USE RESEARCH TO IMPROVE YOUR ONLINE MARKETING
By doing the right research on your competitors, you can develop effective strategies that can improve your online marketing and determine what not to do if you see poor results for your competitor. Additionally, opportunities to create something completely different originate only after seeing what others around you are doing.
Researching your competition / Using what works / Avoiding what has failed /Creating new approaches
These are the steps to build a digital marketing campaign that can put you high on the search pages and grab your customer’s attention.