Let’s start with the explanation of what a Client Relationship Management system aka CRM is. Because I’m assuming if you don’t know what a CRM is, that you’re not using one in your business.
Wikipedia states that
“A Client Relationship Management system aka CRM is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.”
What A CRM Does For Your Company
A CRM is capable of upping your sales when used properly. The right CRM or custom built CRM’s can do wonders for your sales, marketing, customer service, and overall brand loyalty aka client retention. The right CRM is capable of performing automated functions that can cut cost and make your company more efficient. Speaking from personal experience you cannot and will not remember everything. I know you are saying “I’m like an elephant there is no way I forget my prospects and meetings.” But what about sending E-mail’s regularly? And even if your answer is still “I can do all of this on my own.”. All I have to say to that is just because you can do something doesn’t mean have to. Having A CRM is just another way to work smarter not harder.
Using A CRM Can Help You Perform Better And Even Be More Creative
The time that using a CRM can save, will free you up to do more research on potential prospects. It can even help you be more creative with your approach and your marketing efforts. You will never miss a meeting or scheduled email again. You will be constantly streamlining your sales processes and achieving more efficient sales. Like any good Sales Person knows time is money and a crm helps you gain more. So I guess you could say that a CRM gives you money aka time.
Everyone Needs Metrics
Do you know how many efforts went through to close this week? Do you know how you performed last year? What’s your most affective effort to reach your prospects and customers? Metrics are extremely critical for the growth of your business and if you want success and I know you do. You need metrics! A CRM can provide instant metrics and that my friend’s is invaluable. Are cold calls dead , you won’t know unless you have metrics. After you have used your new CRM for couple of months and you have these reports in your hands I guarantee you will instantly have a better understanding of what does and doesn’t work. You can instantly start streamlining your sales process.
In closing if you’re not using a CRM you need to start. They can change the future of your business, If you’re doing good now you will only do better. So if you don’t want more time to track down leads and you don’t want instant metrics, e-mail scheduling, and client information at a push of a button. I would say don’t get a CRM but if you want to be more organized, have the numbers that matter, track your tasks and events, never lose important data again, and have an overall new control over your business get a CRM.