Social Media and Internet Marketing is the Key
Online Marketing, Social Media Marketing, Digital Marketing. If you have heard these terms come up in discussions of marketing plans and didn’t know what they mean or how they could help increase your business significantly. Don’t worry we are here to help. I’m going to shed some light on this incredible tool known as Internet Marketing and how it can increase your business.
Social Media Marketing (SMM)
Social Media Marketing is, in the simplest terms, marketing your company or brand on social platforms on the internet. SMM is a way to stay connected to your business and to keep your customers and potential customers informed, engaged and excited.
Social Media Marketing mainly consists of setting up accounts on the major social platforms such as Facebook, LinkedIn, Pinterest, Twitter, YouTube, Twitter, Snapchat and Instagram. Knowing your customer base andchoosing which platforms to use based on this knowledge is the first step.
After you have your SMM Accounts set up, there needs to be a regimented plan where you are posting rich content that excites, helps and informs. This can help with brand awareness, visibility and be used to promote specific products. It is a powerful advertising and marketing tool todrive customers to your website and into your doors.
There are many components of Rich Content
Because we know our business and work in the industry every day,sometimes we isolate ourselves in an industry bubble. Social Media and Internet Marketing, with Rich Content, takes that bubble and explodes it into incredible visibility, brand awareness and increased business.
What are the questions that your clients or customers ask every day? You are the expert and you can use Social Media to be the source of information for your industry. You can address those questions, offer free information and become the guiding light.
It starts with a blog featured in your website. This is your opportunity to share what you know. If you sell washing machines, you can do a blog that answers the question “which washing machine uses the least amount of electricity?” If you are a lawyer you can answer the question, “do I really need an advanced directive?”
You can address all the questions being asked in your industry. The blogsand your website are your Rich Content sources that are the basis for everything moving forward.
Link your blogs in all your Social Media posts. Get interest by posing the questions your customers are asking in Social Media. Add a picture and then a link to the blog and your website. Example from Tide:
You write the blog and put on your website. Next you take the image and post it on your social media sites.
Visit us at: www.thebestwashers.com
You can also use your blog to kick off an email marketing campaign. Send out part of the blog in an email or social media post with a link to the full blog on your website.
Driving people to your website is the key to increasing your business. You become the expert and where people turn for answers. People read your posts and emails and click on the links.
You are giving the information, through Rich Content, that your customers need. You are driving people to your business. No other advertising is more powerful.
And this powerful tool gives you the opportunity to directly communicate with your customers. You have built visibility and established yourself as an expert. With Social Media, you can respond to comments and speak one on one with customers. Customers become engaged and invested. Social Media makes customers feel heard. This doesn’t happen with any other form of advertising.
Social Media Marketing, when done correctly, has been proven to grow business exponentially. Some who use SMM expertly show growth of over 100%. However, the national average of growth as a result of SMM is 25%.
Can you imagine an increase in business of 25% simply by utilizing SMM? It is possible and your competitors are already recognizing the power of Social Media.
Social Media Marketing is only one part of Internet Marketing which is a term used to encompass every form of marketing online. This includes Pay-Per-Click campaigns, Search Engine Optimization (SEO), web/mobile app development and Search Engine Marketing. Don’t forget the ever-important E-mailMarketing and optimization of it.
The right Internet Marketing, including SMM, will boost your business’s online ROI aka return on investment by widening that sales funnel and driving traffic to your social accounts and websites. If you don’t know, traffic means more leads, which means more sales, which means more money.
Well now that you have a basic understanding of Social Media and Internet Marketing, you can now put together that new marketing plan. At MetaSense Marketing, we do this everyday and are here to help you.
Staying on top of emerging trends can also help. For information on How to Get Noticed Online in 2020, Click Here
Choosing a company that specializes in Social Media and Digital Marketing can help in all these areas.
MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We really do look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.
MetaSense Marketing is here for that very that very purpose….