Unverified vs Verified Phone Numbers

Google has rolled out new call-only campaigns in AdWords, There is now a phone verification piece to prove the phone number is associated with the business that’s advertising. Google announced that verification will be rolling out to all call and location extension phone numbers starting in June 2015. If you’re phone numbers haven’t been approved. They will be listed as “Unverified” or “Unverified phone numbers” in the Ad extensions tab.

What “Verified” & “Unverified phone numbers” Means To Your Business!
As business you strive to always be Verified in any platforms it’s available. The impression a Verified account leaves is one of instant credibility. In the eyes of the average consumer. Being verified also plays a roll in search rankings. Also verified accounts or info can raise click through rates by upwards of 60%. Where as a Unverified account or info can have a reverse effect on your business. It can make look unprofessional and not very trust worthy.

Three ways that you can get your phone number verified..

  1. Add your AdWords conversion code snippet to the landing page in your ad.
  2. Link your AdWords and Google Webmaster Tools accounts to your listed number.
  3. Have the phone number being used in the extension listed on the website Make sure it’s in text format not JPG or PNG.

If your phone numbers do not get verified, by June 2015. Your ads will be disapproved. It’s in your best interest to get all your info verified when possible. But it’s a good start if you focus on your phone numbers first. Never underestimate the small stuff.

If your using a third party system and starting to panic asking yourself “What do i do”. First thing would be to contact that third party system provider and ask them if they will get your phone numbers verified. In case they say that they don’t do it or can’t do it. Don’t lose your mind! Here is what you can do

  1. Link your AdWords and Google Webmaster Tools accounts to your listed number.
  2. Add your AdWords conversion code snippet to the landing page in your ad.

Again this rolls out June 2015 if you can’t get this done or don’t know how to do this. Feel free to contact us.

MetaSense Marketing Management Inc.
866-875-META (6382)
support@metasensemarketing.com

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