How to Build an Effective Enterprise Website

How to Build an Effective Enterprise Website

A website is no longer enough to gain a competitive advantage in the current online environment. The number of eCommerce websites worldwide ranges from 12 to 24 million, with new ones being created every day. Despite these numbers, there is some good news – less than a million of these websites make over $1,000 per year in sales, so there is still room for growth. More people are building their websites thanks to platforms like WordPress, making eCommerce shops more popular.

It is imperative for all small businesses, whether they are brick-and-mortar or online, to have an online presence. Creating a website for a business isn’t difficult, but one that generates traffic, generates leads, and stands out among the present digital competition is more arduous. A website of this type should follow a variety of principles. At MetaSense Marketing, we understand this.

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What are The most important technical tips for developing enterprise website design?

Building a big website requires a great deal of technical knowledge. This section will teach you the technical tips you need to create an enterprise website successfully. All visitors to your site should feel a sense of authority and clarity!

1. Provide a logical structure for the URLs.

Keep folders organized and logical but not too complicated. This simplifies analytics, search engines can better understand content relationships, and visitors can navigate more easily.

A balance must be struck between too deep and too flat for your internal link architecture. This way, both search engine optimization, and user experience can be improved. Google may not prioritize your pages if it takes ten clicks to get to them. Ultimately, what works best for users is what matters most.

The following should also be considered when creating URLs:

  • Instead of a string of random numbers, use words people can understand.
    • SEO keywords in URLs aren’t that important today. A successful campaign starts with keyword research up front and URLs based on page titles.
  • Rather than using underscores, use hyphens. Underlines are invisible in bare links.
  • As much as possible, keep URLs simple and short. Search results can be clicked through more often if this is done.
  • If your content has long-term value, you may want to avoid using years in your URLs (e.g., 2021).
  • URLs should not contain capital letters.

2. XML sitemaps should be optimized for search engines.

XML sitemaps should be optimized for search engines.

To optimize building an enterprise website, XML sitemaps must be dynamically updated and contained in a sitemap index file. Changes and expansions are frequent on large sites. Search engine optimization is accomplished by tracking and indexing SEO-relevant content with an XML sitemap. The tool can also help give visibility to orphan pages, though it’s better just to fix them.

You can also use sitemaps to add hreflang attributes to your multilingual website. You can find more Infomation architecture about hreflang by scrolling down.

An XML sitemap’s maximum number of URLs is 50,000, but many SEO professionals recommend no more than 10,000 URLs per sitemap. As a result, file sizes are limited, and organization is improved.

3. Make the right choice when it comes to hosting.

Web hosting of high quality cannot be overstated. If you are not using the right hosting, you may encounter problems with your website’s loading speed, security, and other aspects. Choose a service based on these factors:

  • Uptime is excellent
  • CDNs
  • Hundreds of gigabytes of storage
  • It can handle traffic spikes due to its large, scalable server load capacity.
  • Virtual private servers (VPS) or dedicated servers
  • A robust security system and frequent backups
  • Service support for customers
  • Integration with your content management system cms

4. Plug-ins should be limited.

When you use fewer plugins, your website will run faster, require less maintenance, and have fewer security issues. Having experience making large sites manageable, not breakable, MetaSense Marketing follows the “as few plugins as possible” rule. Our team of experts is ready to provide plugin consulting, maintenance, and even custom website development for building an enterprise website.

Do you need help developing an enterprise website design?

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5. When URLs are final, map 301s.

Planning out 301 redirects before redesigning, migrating, or reorganizing your website is crucial. After your web development team finalizes the URLs for your new website, take this step to future-proof your audience’s experience with your small business.

Teams often forget to map their 301s until just before or right after launching a site. In those times, mistakes and delays can occur during those times due to stress and time constraints. You can rest assured that your audience won’t encounter annoying 404s after your website launches if you do it early. If users reach your pages are more likely to engage with them, which will improve your SEO performance.

6. Make extra backups and monitor your security.

Although most web hosting services include adequate security and backup services, it is always a good idea to be on the safe side. As part of routine website maintenance, periodically make an offline copy of your website to prevent losses in the case of billing problems or security breaches.

If your web hosting provider is weak in this area, you may consider an enterprise website design security and uptime monitoring plugin. For WordPress sites, here are some options. Last but not least, you must ensure you comply with Google’s mid-2021 algorithm update, which heavily influences Safe Browsing and HTTPS.

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7. Customize the way you track events.

Custom event tracking for all websites by MetaSense Marketing should provide marketing and business development insights.

An enterprise site can track custom events using the following methods:

  • Various clicks (auto-downloads, calls, buttons, advertisements, etc.)
  • Completion of forms
  • Errors/abandonment in forms
  • Interactions between tools, maps, and web apps
  • Insights into eCommerce
  • Tracking scrolls
  • Tracking across domains

Our enterprise site can be configured with custom events using Google Tag Manager without requiring website development resources. Furthermore, event tracking software is available as part of marketing automation software.

8. Make technical SEO a priority.

The most effective channel for generating leads for many companies is organic search. Keep your market competitive by utilizing search engine optimization SEO-. Technical SEO could be the subject of an entire book, but you don’t want this guide to last forever! Keeping it simple, we’ll provide enterprises with the following tips:

  • Make sure your content utilizes all schema markup.
  • Our checklist for site launch will help you launch your site with confidence.
  • Protect your website’s future by refining your content planning process.
  • Take advantage of Google’s Page Experience algorithm update by becoming familiar with Core Web Vitals and other ranking factors. Our exclusive Page Experience Audit service can help if you need support.

What are the benefits of Professionally designed business websites?

What are the benefits of Professionally designed business websites?

The design of your website will positively impact your brand’s perception of your audience. Your impression of your potential customers will determine whether they stay on your website longer or leave for your competitors. Professional web design can be effective for retaining leads, as well as providing several other benefits, including:

Enhancing potential customers’ first impressions

You can lose credibility if your website is poorly designed and creates an unprofessional feel. Creating a successful first impression is crucial in the current competitive digital environment.

Maintaining a competitive edge.

To stay ahead of your competitors, you need a website that uses the latest technology and design trends.

Bounce rate reduction

The goal of an effective business website is not only to attract new customers and keep them on your site as long as possible so they can find out everything your small business has to offer.

Spend less

It is easier to avoid the high costs of website updates and redesigns if an enterprise business website is built from the beginning.

Consistently represent your brand.

Credibility and trustworthiness can be established by building a consistent brand identity. Also, it facilitates the effective communication of your brand’s message.

Why you should choose us

At MetaSense Marketing, we develop WordPress websites that represent your brand by digging deep to understand your business goals and ethos. We offer WordPress website design and development based on comprehensive research to ensure superior quality websites with fantastic design, intuitive navigation, and quality assurance checks to ensure everything is just right before going live.

We Ensure your website meets your functionality and UX expectations by analyzing your industry, business, and competitors. Using our comprehensive security measures, your business will be protected and kept secure. With MetaSense Marketing’s eCommerce designs, you’ll be able to increase sales, lead conversions, and profitability.

With our content management solutions, you get simple and effective content management tailored to your specific application to maximize revenue.

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Get in touch with us!

Designing, building and implementing Award-Winning Digital Marketing Strategies.

Contact me directly at 856 873 9950 x 130
Or via email at :

Check out our website, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help.

For more information and to schedule an appointment, CLICK HERE.

MetaSense Marketing Management Inc.
866-875-META (6382)

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