Developing the Best Email Subject Line

Developing the Best Email Subject Line

Today, we bring you a new topic from the great world of Digital Marketing.

How does it make you feel when you email somebody, and they never open the email?

Instead, it just sits in their mailbox, or they have just read the subject line and deleted your mail.
Yes, it can be really hurtful for all of us and can stop us from doing business.
So, today I am going to tell you how to make your subject line interesting, which results in so many more of your customers opening and reading your email.

By creating an interesting subject line, you will be reducing the possibility of your email being flagged as spam, and will also provide a stable baseline to help the growth of your response rates. Continue reading for some tried-and-true tips to help jazz up your subject lines to boost the engagement of your emails.

Are you trying to make a sale?
Are you offering a promotion?
Or, are you just reaching out to your subscribers?

The goal of your email is what will determine what information you include in your subject line. Be clear about the value of your email, and what it means for your subscribers.
You need to make sure that your subject line is catchy enough, to ensure that your customer will want to click open and to read the content of the email. Also, you need to be concise and make your point very clear in the email subject line.

It is important that you keep in mind that fewer characters will be displayed on mobile devices. Also, communicating urgency and scarcity in an email subject line can help you to capture the attention of the readers and compel them to read. Example:

Group On: limited time for Starbucks
Amazon Business: Don’t get left behind as B2B e-commerce takes off.
Ibota: Today only! Home Depot $20 cash back

Exclamation marks and question marks can provide you with another method to help you stand out from the email masses. Also, asking your readers a question in your subject line is the hook that can draw them in.

The right phrasing can make your recipients feel special and the effect can be magical. Incorporating personalization techniques like name and location into email subject lines is another way to increase engagement. Using the term “you” or “yours” to indicate that the email shows that you are specifically targeting and addressing them directly. A few ideas for phrasing include: “An exclusive offer for you” or “You’re invited!”

However, do nottry to get your email opened by making false promises. It’s the quickest way to annoy your readers, and it is what ensures that your next email won’t be read.

Numbers work because they stand out more than text. Using numbers in your email subject line demonstrate a clear and straight forward message about your offer and set the right expectations. Sales, discounts and special offers work well in subject lines.

Email Marketing is one of the most effective ways to connect directly with your customers. But you need to create an email they will open.

DO YOU WANT TO GET YOUR EMAIL PROGRAM WORKING BETTER AND MORE EFFECTIVE?

MetaSense Marketing Management Inc.
866-875-META (6382)
support@metasensemarketing.com