The holiday season is here and that means one thing: holiday shopping. Even though Black Friday and Cyber Monday are over, consumers are far from done shopping!
Consider the fact that there are 27 million pieces of content shared every day online. The Internet is a vast, thrumming machine, which is why search engine optimization is more important than ever. Here are some holiday SEO tips and tricks to keep in mind within the next month.
Do: Have responsive web design
More consumers than ever are shopping using their mobile devices, and if they come across a website that isn’t formatted for a small screen, chances are they will leave. You will want to make it just as easy for them to purchase and/or contact you from their smartphones as it is from their desktop computer.
Don’t: Forget your social media
Social media is so important in the world of digital marketing simply because of its ability to reach a huge amount of followers. Use your social media to promote sales, offer exclusive discounts, and share sneak peaks of what’s to come. Ideally, you will also want to connect your website to each social media platform, so your customers can just transfer sites with the click of a button.
Do: Optimize your keywords for local use
You are trying to target your search engine optimization efforts towards local consumers, so consider changing your keywords around to promote sales accordingly. The sooner you do this, the better. To decide what keywords will work best, analyze the monthly search volume of last year’s season.
Don’t: Wait to write content
It takes a couple weeks for SEO to go into effect, so the sooner you can write your blogs and incorporate those keywords, the better. The longer you wait, the less impact they will have.
Do: Research your competitors
Make sure to do as much research as you can on local competition, and take their strategies into consideration.
Don’t: Forget to reach out to your customers
The holiday season will bring many new customers to your site, so take this as an opportunity to reach out and ask for email subscriptions. A simple message of holiday greeting goes a long way, especially when your goal is to build client loyalty during this busy season.
With these tips in mind, holiday search engine optimization has never been easier.