Website Speed Affects Your Bottom Line

WEBSITE SPEED AFFECTS YOUR BOTTOM LINE

It needs to be to be fast to not only survive but succeed. The average recommended website load time is three seconds. This average speed is now barely acceptable. Customers want instantaneous results. This must be the goal.

We all are customers. Although new technologies have increased the speed of which we do most everything, we still want faster. What do you want as a customer? Understanding the expectations of your customers is imperative to your success. Fast is good. Faster is better. Any delays in loading your website or accessing a link will cause frustration and the customer will move on.

Your business invests in SEO, PPC and Web Design. But it means nothing unless it is fast enough to keep that customer engaged.

There are many things that will affect your website speed and if you don’t address them, all your digital marketing efforts can be nullified.

FACT!

40% OF CUSTOMERS WILL LEAVE YOUR SITE
IF IT DOESN’T LOAD IN 3 SECONDS OR LESS

Most customers use the internet to find local businesses. In 2019, almost 2 billion customers bought goods and services online. And in 2020 that number will rise substantially according to Statista.

Your business needs to not only attract those customers but to keep them engaged. And it only takes 3 Seconds to lose their interest and their business.

So many technologies and business practices have adapted to our human behavior of “need for instant gratification.” At the grocery store, there are now self-checkouts. And to go one step further, you can order everything online and simply pick it up or have it delivered in under 2 hours. ATMs learn our preferences and have “Quick-Cash” options. Even bloggers highlight keyword so the reader can just skim through the article and get the basic information.

“I Want it NOW!”

It is expected and no different with loading websites and clicking on links. According to the Financial Times, delayed page speed diminished the number of articles users read on the site as well as the advertiser revenue.

“The speed of the site negatively impacts a user’s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we’ve chosen to invest even more time in making every aspect of the new FT.com website even faster over the coming months.” – Financial Times

Google developed a way to calculate how much revenue your slow website speed is stealing from you. Google’s “Test My Site,” feature under “Think with Google,” can measure how your website speed effects your bottom line with one click. It will show how increasing your speed to 3 seconds or under will increase your revenue.

Website Speed- What it Affects

Slow Website Fixes – Googles indexing won’t recognize your site or page if it does not load in time.

Social Media Shares – You may develop a fantastic social media campaign that links back to your website. Again, if there is a delay in loading your website, people disengage.

Voice Search – Using Bixby, Alexa or Siri, we want immediate answers. If you site is slow, Voice Search will not include you in the results.

Basically, your website speed will determine if your website is found and if the customer stays. Both are critical to increasing your revenues