Website Speed Affects Your Bottom Line


Is your website fast enough?

It needs to be to be fast to not only survive but succeed. The average recommended website load time is three seconds. This average speed is now barely acceptable. Customers want instantaneous results. This must be the goal.

Website speed affects your bottom line!
We all are customers. Although new technologies have increased the speed of which we do most everything, we still want faster. What do you want as a customer? Understanding the expectations of your customers is imperative to your success. Fast is good. Faster is better. Any delays in loading your website or accessing a link will cause frustration and the customer will move on.
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Your business invests in SEO, PPC and Web Design. But it means nothing unless it is fast enough to keep that customer engaged.

There are many things that will affect your website speed and if you don’t address them, all your digital marketing efforts can be nullified.




Most customers use the internet to find local businesses. In 2019, almost 2 billion customers bought goods and services online. And in 2020 that number will rise substantially according to Statista.

Your business needs to not only attract those customers but to keep them engaged. And it only takes 3 Seconds to lose their interest and their business.

So many technologies and business practices have adapted to our human behavior of “need for instant gratification.” At the grocery store, there are now self-checkouts. And to go one step further, you can order everything online and simply pick it up or have it delivered in under 2 hours. ATMs learn our preferences and have “Quick-Cash” options. Even bloggers highlight keyword so the reader can just skim through the article and get the basic information.

“I Want it NOW!”

It is expected and no different with loading websites and clicking on links. According to the Financial Times, delayed page speed diminished the number of articles users read on the site as well as the advertiser revenue.

“The speed of the site negatively impacts a user’s session depth, no matter how small the delay. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. From this research we’ve chosen to invest even more time in making every aspect of the new website even faster over the coming months.” – Financial Times

Measuring the Effects of Speed

Google developed a way to calculate how much revenue your slow website speed is stealing from you. Google’s “Test My Site,” feature under “Think with Google,” can measure how your website speed effects your bottom line with one click. It will show how increasing your speed to 3 seconds or under will increase your revenue.

Website Speed- What it Affects

Slow Website Fixes – Googles indexing won’t recognize your site or page if it does not load in time.
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Social Media Shares – You may develop a fantastic social media campaign that links back to your website. Again, if there is a delay in loading your website, people disengage.
Voice Search – Using Bixby, Alexa or Siri, we want immediate answers. If you site is slow, Voice Search will not include you in the results.
Basically, your website speed will determine if your website is found and if the customer stays. Both are critical to increasing your revenues
Slow Website Causes and Fixes

Most web page load time is spent downloading the different coded aspects of the page.Images, plugins, style sheets, scripts, etc. can add loading time.

Slow Website Causes
• Compression isn’t enabled
• Slow server response time
• Too many redirects
• No cached resources
• Too many resources
• Images aren’t optimized
• CSS isn’t optimized
• Visible content isn’t prioritized
• Too much render-blocking JavaScript
• Using the synchronous version of a script
• Too many plugins
• The viewport isn’t configured, and content isn’t sized to the viewport
• Too-small font sizes
• Typography isn’t SERP-friendly
Slow Website Fixes

There are many tools to help you fix your website speed. First you can use Google Page Speed Calculator, one of many calculators available online, to determine the exact speed of your website. Then you can address the other issues like compressing images using Photoshop– Image Resizing. You then can address technical issues with something like CloudFlare.

Although there are many tools available, understanding which will work best and then using these tools takes time and a lot of Digital Marketing knowhow. A professional Digital Marketing company with expertise in Website Design and Loading speed can handle every one of these issues and help your company succeed.

Choosing a company that specializes in Digital Marketing can help in all these areas.

MetaSense Marketing stands above the crowd with SEO with their patent-pending process iMetaDexTM. They are the only Digital Marketing company that can use this revolutionary tool to maximize your placement in searches and lower your PPC costs by up to 500%.

MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.

Is there a marketing area that may need some attention?

We look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.


MetaSense Marketing is here for that very that very purpose….

To answer your questions and make you successful.

At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them.


Contact me directly at 856 873 9950 x 130
Or via email at:

Check out our web page, get on our list, and learn more about Digital Marketing and how MetaSense Marketing can help.

MetaSense Marketing Management Inc.
866-875-META (6382)

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