When a client searches for IT service using voice search, will your Information Technology and Software Company come up? When typing in a question into a search engine, there is a specific algorithm that is used to rate your Information Technology and Software Company. Keywords that correspond to the typed questions along with SEO will determine where you rate. Most businesses develop their marketing strategies with this in mind. However, with Voice Search, Information Technology and Software Companies must figure out how to be found in a different way. Voice search not only responds to keywords, it uses phrasing and, in many instances, Artificial Intelligence (AI.) Voice Search will use AI to learn your preferences and respond based on these.