Information Technology and Software Company Digital Marketing Success Strategies for 2021
2021 is a year of innovation, motion, color, and interactive, user-friendly applications.
46% of customers say website design is their number one criterion for determining the credibility of a company according to Stanford. It is important you stay on top of the curve concerning evolving Digital Marketing trends.
2021 is a Year of Innovation, Motion, Color and Interactive, User-Friendly Applications
The key to 2021 is motion. Your website must come to life. Whether it be rotating animation, atypical scrolling, or video, motion in a website should be designed to focus the customer down the funnel to the purchase. This is sometimes more difficult to do than one might think. You may want to consult a digital marketing professional to address the application of psychology of motion and focus for your website.
Animation and background videos can capture a customer’s attention immediately. Moving images can convey a message quickly without the viewer having to read content. Custom Images in Motion are amazing branding and awareness tools. Like a logo, a custom image will always be associated with your company.
Branding, Shapes and Colors
Positive Branding is essential to the success of your business. The appearance and ease of use of your website begins the online branding process. If your website is old and tired, your brand can be viewed as old and tired. A clear logo and eye-catching colors and shapes will reflect well on your brand. The colors you choose should create a professional image while showing vibrancy and success. Many use the colors of their logo throughout the site to build consistency and brand awareness. Again, color can be used in a website to funnel the customer to the purchase.
Shapes, if used correctly, can highlight services, create direction and drive the customer down the purchase funnel. If done well, shapes can drive the customer through the site and also reinforce the power of your brand.
Elements of Success
Along with the above, there are other ways to update your website for 2021 using the following Elements of Success.
Easy to read, bolded, oversized lettering conveys your message in a simple and attention-grabbing manner. We all want to put as much information on our website as possible. However, we need to first grab the attention of the viewer. A simple message highlighted in oversized letters can grab this attention.
Websites have traditionally been created within set gridlines. These gridlines were set to create an organized, standard template. The trend now is to go outside these lines. It is a simple way to visually grab attention and show creativity. When a customer is accustomed to seeing websites designed within gridlines, asymmetric layouts are sure to stand out.
Split screen content works well with oversized lettering. Split content allows for two company messages to be displayed at once. As noted above, it is important to make the messages simple and visually appealing. This is a great way to grab attention.
3D Design / Parallax Web Design
We all want our websites to be visually appealing. Your website must make a great first impression. 3D Design brings in the technology used regularly in advanced video games. 3D Design is closer to real life and has shown to be appreciated and more attention-grabbing than regular images. Parallax Web Design, also from video game technology, creates a 3D effect while scrolling through the website. It can help immerse the user into your website.
Dynamic and Responsive Website Design
It is imperative that once you have the customer’s attention, you are able to have solid features imbedded in your website to respond to each request.
It seems like Voice Use Interface is everywhere. Voice assistants can do everything from answering the most complex question to turning on the lights. We are getting increasingly used to having this function. It can make things so much easier. Integrating this technology into your website can give you a distinct advantage over your competitors. From navigating your website to asking questions to playing videos, VUI can make this easier for your customers.
Every link a customer clicks must lead them to the correct information. However, everything has to be dynamic and alive. We have all clicked endlessly through a website to finally find what we want. Your website must be designed so it can funnel the customer through to exactly what they need. There must be search functions and directionality programs that make the website a true resource for your customer.
There are so many ways to make your website stand out in 2021 and to build your brand through motion, colors, shapes and responsive web design.
? Are they easily clicking through the site? If not, then you may have to consider a website redesign or refresher.
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