Every business with a website must make their website ADA Compliant in order to protect themselves from litigation. However, there are many benefits to making your website ADA Compliant.
The Benefits
Customers are the lifeblood of all business. Every customer that has access to your site, will benefit your company.
Getting You Found on the Internet – SEO
When you make your site ADA Compliant, it increases your SEO standing. Simply put, you appear to more users and you are listed higher in the search and/or there are more ways to easily access your site. With all the methods of searching the internet including voice search (Bixby, Alexa and Siri,) any way you can increase your searchability and standing benefits your business.
Increase your Customer Base
As stated before, all customers count. According to the CDC, there are 61 million Americans with disabilities that affect their everyday lives. CDC. Gov Statistics.
If you are not reaching those potential customers, you are missing out. Plus, you want to be sure that your company shows that those with disabilities are valued. Chances are that your competition may not know about ADA Compliance yet. Making your website accessible will give your company the edge.
Reputation
We all care about the reputation of our companies. We know the power of all the review sites. One bad review can cause significant damage to a company. When your website is ADA Compliant, you not only protect your company from bad reviews from those who are unable to access the site, you can design a marketing campaign around the fact that your company cares and welcomes business from the 61 million Americans with disabilities.
ADA Compliance – Avoid Law Suits
In 1990, the Americans with Disabilities Act (ADA) was developed. Title III of the ADA states that all places of public accommodation are required by law to remove any access barriers that would inhibit a person with disabilities from accessing the business’ goods or services.
A recent ruling has been passed declaring the official standard of website accessibility for businesses. Did you know that removing “access barriers” that would inhibit a person with disabilities from accessing the business’ goods or services includes your website?
A popular pizza chain was sued in October of 2019 by a blind man unable to order their pizza through their website. And, he won the case https://www.cnbc.com/2019/10/07/dominos-supreme-court.html
And small business is not immune from a lawsuit. News Channel 8 out of Tampa Florida wrote: “Last year, there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017, according to website accessibility company UsableNet…The attorneys are telling us, ‘You can’t fight this. There’s nothing you can do, just write them a check,’” said Ben Tundis, owner of Island Comfort Footwear in the Westfield Countryside Mall in Clearwater.” To read the full article click here.
Avoiding a lawsuit is a great motivator to become ADA Compliant. But Increasing your customer base and a marketing campaign focused on your company’s positive action to serve the disabled community can be priceless.
If you interested in protecting your business and increasing your customer base by making your website ADA Compliant, then we should talk!
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