Reputation Management – Reviews

Information Technology and Software Company Digital Marketing Success Strategies for 2021

With Social Media and with everyone on the internet, your reputation and reviews are more important than ever. According to Inc. Magazine’s The Secret Ratio That Proves Why Client Reviews Are So Important,“ 1. A client who has a negative experience is highly likely to share that experience by leaving a bad review. 2. A Client who has a positive experience, on the other hand, is unlikely to leave a good review. In my experience, only one in 10 happy Clients leaves a good review.”

90% of consumers read online reviews before visiting a business
88% of consumers trust online reviews as much as a personal recommendation
72% of consumers say that positive reviews make them trust a local Information Technology and Software Company more
10% of website traffic value is attributed to online reviews
90% of consumers say that their purchases are influenced by online reviews Product page visitors who read reviews, convert at a 58% higher rate

Reviews and comments on Social Media can make or break a Information Technology and Software Company. This is why reputation management is so important. You need to consistently monitor every platform. You must respond to every comment and review. Your Information Technology and Software Company’s brand depends on this.

Your clients are your most important source of feedback. It is important to use this feedback to improve your Information Technology and Software Company. Using the comments and reviews in your social media and email campaigns is a way to turn every comment, good or bad, into a marketing opportunity.

Great Comment/Review

“Our Information Technology and Software Company continues to get great client reviews and we are dedicated to serving every client with the personized care they deserve.”

Poor Comment/Review

“Our clients have expressed concern and we have developed a new approach to ensure that we serve every clients with the personalized care they deserve. We hear you.”

Your Information Technology and Software Company has to listen to all client feedback and not only incorporate these into your Information Technology and Software Company strategy, but you also need to use it in your Digital Marketing Strategy.

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