How Can Voice Search Affect Your Business?
- The words that we type into a search bar is different from the words that we speak. If we type something that we want to search, we normally use less words. But when speaking, we tend to use more words to get the point across. SEO plays a huge role in this.Businesses must be aware of the different keywords that people will be using when searching anything using Voice Search as compared to standard search.
- Voice Searches are most often questions. Therefore, you must consistently optimize your site to properly and effectively answer more complex questions. This will help provide the best service possible for your potential sales leads. With Voice Search increasing, optimizing your content is essential so there is no loss in traffic to your site.
- Different devices with Voice Search use different data. For example: Google home uses Google data while Siri uses Bing data. This impacts your business because you could get different results on different systems.Voice Searches would require you to put more effort into SEO to make sure your website’s position is rising in all methods of search. Without the proper consistency and effort, your business could become less visible.
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