Effective Email Campaigns: Boost your Business

Information Technology and Software Company Digital Marketing Success Strategies

15 Consistent and Effective Ways Email Marketing Can Help Grow Your Information Technology and Software Company

Email Marketing has been around for a long time and some question its effectiveness. Yet, I am here today to let you know that email marketing for Information Technology and Software Companies has, on average, a 4,4% return on investment (ROI), making it a highly effective way to generate and close more leads. 92% of U.S. adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days. It is one of the most cost-effective forms of advertising there is.

Email marketing is alive and well!
Email marketing is here to help your Company grow!
Email marketing is here for you, now!

Let’s look at the benefits of Email:

1. Visibility

Never in history has it been easier to get in front of people.
Never has it been easier to get them to see you and to see your Information Technology and Software Company.
All this can be done from the comfort of your office.
You can address 1000’s with a single email message.
Your Practice can be everywhere.

2. It Builds Credibility

You can educate people and share what you are doing and what you know.
You can share everything with your clients and prospects.
Email marketing can show you as the IT expert in the mind of your prospect or client.

3. It Gets People to Take Action

It can create a “Call to Action.”
You can get people to act immediately.
With a simple click they can access your Company’s services.
That simple click will give you a wealth of information on them and their habits.
This information can then be used to create even more clients.

4. Builds Your Brand

Building an Information Technology and Software Company’s brand can be expensive.
It costs millions for a Superbowl ad.
Print is very expense.
Direct mail is costly.
With both these, you are extremely limited geographically.
But the amazing thing, with email, you can reach thousands and more, at a low cost. And with Email, you have unlimited access to so many potential clients.

5. Increases Sales

Plain and simple, you can increase your client base using email.
I do not recommend that every email be a pitch.
But look at the opportunities email gives you to:


There are so many ways to put some sales copy into your email without causing it to look like a pitch.
Build your relationships and then sell.
It works.
It is amazing!

METASENSE MARKETING: Designing, Building and Implementing Award-Winning Digital Marketing Strategies for Information Technology and Software Companies.

MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all. We understand and know how to implement the latest trends into your website and marketing campaigns.

Is there a marketing area that may need some attention? MetaSense Marketing is here for that very that very purpose….

At MetaSense Marketing, we help our clients build effective Digital Marketing Campaigns that make it easier for people to do more business with them.

Check out our web page, get on our list, and learn more about the latest trends in Digital Marketing and how MetaSense Marketing can help.


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