When it comes to having your business online, there is intense competition. There are millions of websites, products and offers that can overwhelm the customer. Positioning in the web search is important. But with Siri, Bixby, and Alexa, searching is done in a whole new way. Yes, customers still type in some searches. But with the ease of voice search, things are changing. You need to see what your competition is doing to successfully adapt to the changes.
Your competition is always looking to move up in the rankings. There can be competitors that are higher than you in the search results, or those who are constantly improving and getting closer to reaching the top. It’s a race where the winner gets their business website to the top of the search results where they will be most visible.
According to many researchers, 91% of searchers do not go past the first search results page. Being at or near the top of the search results gives customers the impression of a popular and trustworthy website and company. But most importantly, you will be found if you are on the first page (after the paid ads.)
When searching for a product or service on Google, the most popular websites are always at the top after the paid advertisers. There is an extremely high chance that a customer will click on the first or second site in the search result, which for online marketing, is the ultimate goal.
HOW DO YOU COMPARE WITH YOUR COMPETITORS?
Among the many ways to compare your online marketing with competitors is by researching your competitors to see what makes them better/worse. Knowing what you are up against is important information if you want to improve your own online marketing. Some important things to research about your competitors who are ranking toward the top of the page are:
How does their Website look?
Is it easy to navigate?
Is there an immediate “Call to Action?”
Is their audience on social media platforms growing?
Are your competitor’s response times fast?
How often do your competitors post online and when do they create posts?
Are they utilizing Virtual Assistant shopping/customer service?
What keywords are your competitors using for voice and type searches?
USE RESEARCH TO IMPROVE YOUR ONLINE MARKETING
By doing the right research on your competitors, you can develop effective strategies that can improve your online marketing. If you go to pages past 10 in the search results, you can determine what not to do if you see poor results for your competitor. Additionally, opportunities to create something completely different originate only after seeing what others around you are doing.
Researching your competition – Using what works – Avoiding what has failed -Creating new approaches
These are the steps to build a digital marketing campaign that can put you high on the search pages and grab your customer’s attention.
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Hesitation and procrastination will hold you back.
Researching your Competition is a key tool in the world of Digital Marketing.
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Choosing a company that specializes in Digital Marketing can help in all these areas.
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