Every business with a website must make their website ADA Compliant in order to protect themselves from litigation. However, there are many benefits to making your website ADA Compliant. Customers are the lifeblood of all business. Every customer that has access to your site, will benefit your company. When you make your site ADA Compliant, it increases your SEO standing. Simply put, you appear to more users and you are listed higher in the search and/or there are more ways to easily access your site. According to the CDC, there are 61 million Americans with disabilities that affect their everyday lives. CDC. Gov Statistics. If you are not reaching those potential customers, you are missing out. Plus, you want to be sure that your company shows that those with disabilities are valued. Chances are that your competition may not know about ADA Compliance yet. Making your website accessible will give your company the edge. When your website is ADA Compliant, you not only protect your company from bad reviews from those who are unable to access the site, you can design a marketing campaign around the fact that your company cares and welcomes business from the 61 million Americans with disabilities.
