How MetaSense Marketing can help make your websites ADA Compliant
HOW METASENSE MARKETING CAN HELP MAKE YOUR WEBSITES ADA COMPLIANT
In 1990, the Americans with Disabilities Act (ADA) was developed. Title III of the ADA states that allplaces of public accommodation are required by law to remove any access barriers that would inhibit a person with disabilities from accessing the business’ goods or services. A recent ruling has been passed declaring the official standard of website accessibility for businesses. Did you know that removing “access barriers” that would inhibit a person with disabilities from accessing the business’ goods or services includes your website?
Every business with a website must make their website ADA Compliant in order to protect themselves from litigation. However, there are many benefits to making your website ADA Compliant. Customers are the lifeblood of all business. Every customer that has access to your site, will benefit your company. When you make your site ADA Compliant, it increases your SEO standing. Simply put, you appear to more users and you are listed higher in the search and/or there are more ways to easily access your site. According to the CDC, there are 61 million Americans with disabilities that affect their everyday lives. CDC. Gov Statistics. If you are not reaching those potential customers, you are missing out. Plus, you want to be sure that your company shows that those with disabilities are valued. Chances are that your competition may not know about ADA Compliance yet. Making your website accessible will give your company the edge. When your website is ADA Compliant, you not only protect your company from bad reviews from those who are unable to access the site, you can design a marketing campaign around the fact that your company cares and welcomes business from the 61 million Americans with disabilities.
IF YOU INTERESTED IN PROTECTING YOUR BUSINESS AND INCREASING YOUR CUSTOMER BASE BY MAKING YOUR WEBSITE ADA COMPLIANT, THEN WE SHOULD TALK!
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