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How Can Voice Search Affect Your Business?
VOICE SEARCH + STRATEGY = BUSINESS
Humans have developed a new way of communication between a human and a device using voice search. Voice search uses speech-recognition technology and natural language processing to help humans use their voice to find something instead of typing on the keyboard. The birth of new technology can impact you in a couple ways, one of them being your online business. The area that voice search can highly impact for your business is SEO and content marketing.
The effects Voice Search can have on your business:
• The words that we type into a search bar is different from the words that we speak. If we are typing something that we want to search we normally use less words but when speaking, we tend to use more words to get the point across. SEO plays a huge role in this because businesses should be aware of the change in keywords that people will be using when searching anything using voice search.
• Voice Searches are most often questions. Therefore, you must consistently optimize your site to properly and effectively answer more complex questions to provide the best service possible for your potential sales leads. With voice searches increasing, optimizing your content is essential so there is no loss in traffic to your site.
• Different devices with voice search use different data. For example, Google home uses Google data while Siri uses Bing data. This could affect your business because you could get different results on different systems. Voice searches would require you to put more effort in SEO to make sure your website is rising in different search results. Without the proper consistency and effort your business could become less visible. You would have to focus on where your business lies in the search results of different search engines.
Is voice search for you?
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