Increased visibility
Once someone downloads your app, it is on their menu screen.
Your icon shows up when they look at their phone.
They click on it and they see information you have put out there.
They are out near your place and they click on your app to see if there is anything they need or want going on.
1) Any specials.
2) Any special events?
3) Can they save some money?
4) You are so much more top of mind with them.
Totally Direct marketing
Only people who think they are interested in you download your app. Only those who are interested keep the app. So, once you are in, you are in and now you can stay in front of them.
1) Specials going on.
2) Price cuts.
3) New products.
4) New research.
5) You can be in front of them with something different every time they open the app.
6) You can ask them questions and they will usually answer.
7) These are people who like you.
8) Who use what you sell.
9) Who you can now keep showing stuff to.
10) Who you can turn into buyers, larger buyers, more frequent buyers.
Increase Customer engagement
When you send them a message they get a little number in the corner of the icon. And you know how we have to see what is going on?
You know what they have ordered in the past and thus you can put together some custom stuff going forward.
1) You can ask questions.
2) You can create contests.
3) You can have limited specials.
4) They can communicate directly with you, good or bad.
5) They can order.
6) They can reorder.
7) They can - the sky is the limit.