VOICE SEARCH AND HOW CAN IT IMPACT YOUR MARKETING STRATEGY
What is Voice Search?
Voice Search is a technology that is growing and becoming common in today’s technology-obsessed world.
You can search for anything on the internet by just using your voice. Voice Search uses speech-recognition technology, a natural language processing. Speech-recognition technology has provided a way for humans and technology to communicate withoutusing a keyboard. Communicating with wordsand knowing the meanings is a natural trait that we humans have. And, to be able to communicate with technology is amazing! This technology is advancing rapidly and must be considered when developing your marketing strategy!
How Does Voice Search Work?
As a human speaks, the words are analyzed by Voice Search.Based on all the word in a phrase, it is now able to figure out the meaning of the word (s).
After it establishes the meaning of the word, it then proceeds to search those words on the internet giving you results related to the words and phrases you have spoken. All this happens without touching the keyboard.
A human brain can recognize and interpret the meanings of words at a very fast rate. Voice Search has advanced to quickly recognize questions, to find the information and respond. Because of this, it is being used on many devices. This speech-recognition technology opens new doors and opportunities for businesses and people.
This technology must be considered when developing your business marketing strategy.
Where is Voice Search Being Used?
Android devices now have a Voice Assistant called Bixby.
• Bixby helps search information.
• Learns to individually identify different voices.
• It adapts to your voice.
Apple has a voice search called Siri.
• Siri has natural language processing
• Speech recognition
• Google Voice Search
• Uses speech recognition to find things on the internet.
And, of course, Alexa
• Uses speech recognition to find things on the internet in the comfort of your home.
• Uses AI to customize and make suggestions to Voice Searches
How Voice Search Effects Your Business
When a customer searches for your products or services using voice search, will your business come up? When typing in a question into a search engine, there is a specific algorithm that is used to rate your business. Keywords that correspond to the typed questions along with SEO will determine where you rate. Most businesses develop their marketing strategies with this in mind. However, with Voice Search, businesses must figure out how to be found in a different way. Voice search not only responds to keywords. It uses phrasing and, in many instances, Artificial Intelligence (AI.) Voice Search will use AI to learn your preferences and respond based on these.
Because Voice Search searches in a different way, your Marketing Strategy must use a different algorithm to be found. Finding a Digital Marketing Company that understands and can implement both standard and Voice Search SEO will help your company to rank high.
Choosing a company that specializes in Digital Marketing can help in all these areas.
MetaSense Marketing stands above the crowd with SEO with their patent-pending process iMetaDexTM. They are the only Digital Marketing company that can use this revolutionary tool to maximize your placement in searches and lower your PPC costs by up to 500%.
MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.
Questions?
MetaSense Marketing is here for that very that very purpose….
To answer your questions and make you successful.
At MetaSense Marketing, we help our customers build effective Digital Marketing Campaigns that make it easier for people to do more business with them.
Get in touch with us!
Designing, building and implementing Award-Winning Digital Marketing Strategies.
For more information and to schedule an appointment,
CLICK HERE.