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However, do we know the answer? More importantly, dowe understand how it can, may and will affect each and every one of us?

So, today we want to provide an introduction into what these things called “Bots” really are.

In the coming weeks, we will talk more about how they can help you and your organization.

Bots are also known as spiders, crawlers, and web bots. You've certainly heard about bots a lot lately. Bots on the internet is not a new concept. Search engines like Google use bots extensively, often referred to as web crawlers, for analyzing content and index the web. A bot is an application which performs an automated task, such as setting an alarm, telling you the weather, or searching online.

The definition of a bot is "a computer program that performs automatic repetitive tasks. Bots are software which is becoming easier to implement. They can serve a variety of purposes and can make our lives easier and replace apps. Bots can help us to order food, shop for clothes and save money.

The BOTs may be utilized to perform repetitive jobs, such as indexing a search engine; some bots are programmed to act like humans when you talk to them, so it feels like you are asking a person for help instead of just typing a question into a search engine. BOTS canalsobe used to perform dynamic interactions with websites. It does automatic interaction using instant messaging, instant relay chat, or an assortment of other web interfaces.

BOTs often come in the form of malware. Malware bots are used to gain total control over computers. Usually, they are used to infect a large number of computers. These computers form a “botnet,” or a bot network. Malicious bots are defined as self-propagating malware that infects its host and connects back to a central server. Malware bots can gather passwords. It can also be used to collect financial information.

Here are few examples of how a few ofthe brand name companies are using Bots

The Wall Street Journal bot, users can get live stock quotes by typing "$" followed by the ticker symbol. They can also deliver the top headlines to them inside of messenger.

HP created a bot for messenger which enables users to print photos, documents, and files from platforms such as Facebook or Messenger to any connected HP printer.

Facebook has its own bot for Messenger, known as a personal assistant bot. Plus, there are many vendors who offer add-on products to help you work with bots on Facebook.

Bots are part of the world of digital marketing and could be another tool you may need to add to your toolbox to help you get more leads and increase your sales.

MetaSense Marketing is here to help you make it happen.

Please take a moment and click on this link to arrange some time for us to learn more about your needs and how digital marketing might help you and your organization.

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