Digital Marketing Strategy Requires Measurement

You need a strategy, as we have discussed in numerous articles.
For that strategy to be effective and for you to know it is effective, it must be

You are on a mission to implement all these new tools and all these new processes. But do you know:

• How to determine if they are successful?
• How do you know you are doing the right things?
• How do you know which are working and further, which are working the best?
• How do you know where is the best place to put your future money?

If you start up a website – what are the goals of the project – what are the expectations?

• Is it to bring in x number of visitors to the site?
• Is it to get people to fill out a form so you can build an email list?
• Is it for information only?
• Is it for customers only?
• What is the goal?
• How are you going to measure it?
• What will define success?

If I am putting together an email marketing campaign.
If I am putting together a list building campaign.
If I am putting together a social media campaign.
If I am doing digital advertising, PPC, Facebook or other paid advertising.

How do I understand, what are considered positive results?
This is a critical piece when you are developing your strategy.
Remember strategy talks about cost and ROI.

As business people know, you must justify the cost.

Designing, building and implementing Award-Winning Digital Marketing strategies.

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