With the new year here, it is time to discuss what trends are coming to the digital marketing world.
One detail that is ever-evolving is website design, and considering that about 46% of customers say a website design is their number one criterion for determining the credibility of a company, it is important you stay on top of the curve concerning these evolving digital marketing trends. Here is how web design is slated to change in 2017.
Websites are getting more conversational
Conversational interfaces hit the ground running in 2016, and are set to grow in popularity this year. Installing a messenger service on your website is one of the best ways for your customers to talk directly with your employees without having to wait — which leads to increased customer satisfaction and attachment rates.
The rise of GIFS
GIFS are little, animated pictures that have mostly been popular on social media. Now they are being found on retail websites as a way to draw users’ attention. They also can be used as an easy way to instruct users on how to use the product and provide a quality product experience.
Responsive web design
Back in April of 2016, Google changed its algorithm to rank websites with a responsive design to higher within search results. Because of this change, more and more companies are investing in this trend, so in order to be seen by Google, this is a must for any website in 2017.
In 2017, less is more. Fewer pictures and less text can be seen everywhere, and the goal is to be straight to the point and only offer the crucial information your customers need. You can incorporate minimalism on your homepage, navigational bar, and menus for an overall decluttered look.
Bigger is better
This is especially true when it comes to typography. The bigger you are able to write your font, the quicker it will catch the attention of a potential customer and get your message across. Think bright colors, interesting textures, and larger than life text. Your customers won’t help but want to learn more!
If you need to spruce up your web design to follow the 2017 trends, don’t hesitate to contact our digital marketing agency today with any questions!