In the ever changing and rapidly evolving arenas of digital marketing, intuitive, responsive web design, simply isn’t good enough to get noticed. This is not to in any way undermine the importance and benefits of utilizing professional web design services, however adaptive web design is only one piece in the larger puzzle of what effective digital marketing is all about.
Think of it this way: if jaw dropping web design is peanut butter, then effective content creation is the jelly. On their own, they’re both pretty darn good, but it’s where web design and content creation combine – as is the case with peanut butter and jelly – when true magic happens. Simply put, having one without the other is a rookie mistake – so don’t make it.
In today’s highly visual world of instant internet gratification, it’s easy to put content creation on the back burner in favor of web design, however, maintaining a balance of both is the key to any successful digital marketing campaign. Remember that digital marketing trends are just that – trends. Quality content never goes out of style.
So how does one go about creating quality content? Well, it’s actually a lot like cooking. Even with only a few high quality, key “ingredients”, you can create content that keeps readers satisfied, yet eager to come back for more. So what are some of the secret ingredients that the top digital marketing companies use when cooking up a batch of hot content? Read on to find out more!
Imitation might be the biggest form of flattery, but being a copy cat will get you nowhere when it comes to content creation. You’re much better off hiring professional copywriters and content creators instead of copycats writing filler content. Not only will Google’s frequent algorithm updates make it more difficult for your content to rank, but your audience will become less and less engaged. There are 27 million pieces of content shared each day. How does yours stand out amongst the crowd?
Creating strong, snappy headlines is one of the oldest tricks in the book, yet it’s still just as effective today as it was before the advent of the internet. The overwhelming majority of people will read a headline, but far less will actually take the bait and click to read the rest of the content, which is why the headline is just as important as the article itself. You only get one chance to make a good impression on readers with your headlines, so make it count!
Why do people use search engines? To find answers! This might seem like a no brainer, but it’s worth mentioning nonetheless. It’s critical that your content is actionable and provides answers to questions that the reader may not have even realized they had. Content should be engaging and thought provoking, but in a way that also answers the original query. Make your readers want to continue reading past the headline and introductory sentences by keeping content relevant to the readers questions and needs. You can do this through story telling, having an impactful introduction and headline, and of course by creating content that creates discussion in the comments section.
Adding images and video to your content, keeping it fairly short and sweet, and regular website updates are also ways to get and keep your brand noticed. What are some other ingredients that you have found effective when it comes to cooking up content?