We all begin somewhere on our learning curve in life, whether in the classroom or parenting. Having been in sales and marketing, I had heard of SEO and how companies need to be doing it but not how it actually worked. I have pulled together the ABC’s of SEO and then added a couple more letters to give the full picture.
Where do we begin with SEO? To quote a song, that has been sung in my home many times, “Let’s start at the very beginning. A very good place to start. When you read, you begin with ABC and when you sing you being with … “well, you know the rest.
Search Engine Optimization is necessary to filter all that amazing information on the internet which makes your website relevant and found by potential customers. In talking with local Philadelphia area businesses who have tried SEO, they shared with me that one of their biggest challenges has been ROI. Even having run SEO campaigns,they report thatthey did not see the tangible benefit, or the dollar signs to support the reports they received. I think it is vital to not only learn about SEO but more over the expectation of outcome in a SEO campaign.
A – Attraction of customers to your website is one of the most valuable pipelines for your business success. Why build a website that is not found on page one or two of a search query? Will potential customers take time to search for your business after page 5? Your business depends on being found, quickly & satisfying search parameters. Proper SEO techniques are what get your business the attention it requires.
B – Basic SEO techniques include having strong links on your page and should only add value to your keywords and SEO campaign. No broken links allowed. Everyone has something to say about their company. What informational blogs can you post on your site? Take a day or two and come up with a 500 word “talking point” blog or article. Not a sales pitch, no one needs more commercials filling up their day. SEO is always changing, give the campaign time to take hold and sometimes strategies must change periodically to produce the positive outcome.
C – Content, content & more relevant contentis essential to a productive SEO campaign. Have you ever been in a conversation where you have asked a question and not only did they not answer you, but you learned more about a topic then you wanted? Describe your businesses clearly, concisely and in an attention-grabbing format, especially on the home page. What “keywords and phrases” best describe your company that you can include in your description?
The other letters for today are I and R. These letters are the force behind MetaSense and how we stay ahead of the SEO pack.
I – iMetaDex ™ is our proprietary coding process and is in the patent process. The iMetaDex™ is what makes our own SEO campaign run stronger on the backend. Our results are trackable and impressive.
R- MetaSense ROI shows you the before and after. Once you get more visibility, sessions, ranking, strong content and backlinks, companies will have a larger audience to pitch that next best product, to provide that excellent service or turn those views into dollars. ROI reports show that you have been given the audience, then it is your turn to convert them into success for your company goals.
SEO, done correctly, is valuable and measurable for a successful business. There are many types of SEO packages out there. They are not all created the same, nor are they priced the same. Remember, “If it sounds too good to be true…”