There is so much information pertaining to digital marketing floating around the Internet. This makes it so hard for marketing companies to actually figure out what they should and shouldn’t do in order to attract potential clients to their website. In order to prevent this, here are the seven deadly sins of digital marketing to keep an eye out for.
- Using a professional tone on social media
Simply put, social media is a fantastic channel that will help you reach any potential customers. But speaking in a professional tone can actually drive these people away, so you will want to stay lighthearted when promoting your business! Don’t forget how powerful these accounts can be — 5% of marketers have generated a customer via Twitter, so the opportunities are really endless.
- Including numerous calls to action on your website
You don’t want to drive customers away by being too pushy. Simply have one or two calls to action, such as a “sign up for a subscription” button or an invitation to “like” an Instagram post, and nothing else.
- Focusing only on computers
Since everything nowadays is done from the comforts of a smartphone, it is crucial you speak to a responsive web design company to get optimized for mobile. If not, customers won’t stay on your website for very long!
- Being stuck in your ways
When starting out, you may have a different idea of what you think you need versus what is crucial to invest in for your business. Be open to change! Always choose a reputable marketing firm when starting out, and be open to their recommendations.
- Expecting results right away
A good SEO campaign takes a few months to work. It is crucial to be patient, as you will not see results overnight. Think of it like the stock market, it is all about what you invest.
- Going the cheap route
While the price tag may seem drastic at first, a good digital marketing strategy will work wonders in boosting your online visibility. And remember, you get what you pay for, so if you go the cheap route you may not get the results you crave. You must spend money to get money!
- Being phony
Above anything else, you will want your customers to see who you are and what your brand represents. Customers are looking for personable, relatable companies, so let loose and don’t hold back. Be authentic!
Keep these seven deadly sins in mind when creating your digital marketing strategy, and you won’t have anything to worry about!