In today’s marketplace, it is crucial to maintain a clear understanding of what the customers want. Social media has continued to grow in popularity, allowing people from across the globe to instantaneously share their thoughts. There are dozens of these sites, each with their own niche customer base. Facebook remains the largest with reportedly 1.23 billion users (62% log in daily). Twitter has 100 million active users daily. This interconnected system is a double edged sword that provides both positives and negatives to the world of marketing. Years ago, businesses had to rely on print media to attract new leads. But now thanks to social media like these two sites, new clientele can be achieved with a few clicks of a button.
When utilizing social media marketing, one must use precision. Overexposure my lead to your business appearing as some clickbait spam ad. Carefully advertising your company on Facebook, especially to the right target market, will allow a larger scope of potential customers to take notice than ever before. Twitter tends to lean more towards the younger generation. Depending on the type of business you runwill determine what social media platform you want to use. Demographics play a huge role in marketing certain things to certain people.
The benefits presented, however, are hard to dispute. According to Hubspot, 92% of marketers claimed that social media marketing was vital for their business operations, with 80% of them indicating their efforts increased traffic to their websites. Marketing through social media has shown to increase brand loyalty and recognition according to various reports. The chance to convert more people to customers is also shown to be probable, with a 100% lead-to-closerate as opposed to standard marketing.
Weighing in the pros and cons, businesses would be wise to utilize social media marketing as a mean to increase profits and brand awareness. In today’s marketplace, those who don’t adapt to the technological climate face the chance that they will be left behind. And with networking sites rising in popularity and new ones coming out, it appears social media marketing isn’t going away anytime soon.
Jeff Goodwin, firstname.lastname@example.org