Online Marketing, Social Marketing, Digital Marketing etcetera etcetera. If you have heard these terms come up in discussions of marketing plans and didn’t know what they mean or how they could help. Don’t worry we are here to help. I’m going to shed some light on this murky subject known as Internet Marketing.
Social Media Marketing aka SMM is!
Social Media Marketing is in the most simplest terms is marketing your company or brand on social platforms. SMM is a way to stay connected to your business and to keep your customers as well as potential customers informed. Social media marketing mainly consist of setting up free accounts on the major social platforms such as Facebook, Pinterest, Twitter, Google+, Youtube and Instagram. After you have your Accounts set up there needs to be a regimented plan where you are posting rich content that helps and informs. This can help with promotion on specific products and help influence consumers on your specialties.
Internet Marketing Is!
Internet Marketing is a term that is used to encompass every form of marketing online. This includes pay per click campaigns, pay per impression campaigns, search engine optimization, web/ mobile app development and search engine marketing. Don’t forget the ever important E-mail marketing and optimization of it. The rite Internet Marketing will boost your business online ROI aka return on investment. By widening that sales funnel by driving traffic to your social accounts and websites. If you don’t know traffic means more leads which means more sales which means more money.
Well now that you have a basic understanding of Social Media Marketing and Internet Marketing; have fun putting together that new marketing plan.