Social Media and Internet Marketing Explained
Online Marketing, Social Marketing, Digital Marketing Etcetera. If you have heard these terms come up in discussions of marketing plans and didn’t know what they mean or how they could help. Don’t worry we are here to help. I’m going to shed some light on this murky subject known as Internet Marketing.
Social Media Marketing is, in the simplest terms, marketing your company or brand on social platforms. SMM is a way to stay connected to your business and to keep your customers and potential customers informed. Social media marketing mainly consists of setting up accounts on the major social platforms such as Facebook, LinkedIn, Pinterest, Twitter, Google+, YouTube, Twitter, Snapchat and Instagram. After you have your Accounts set up, there needs to be a regimented plan where you are posting rich content that helps and informs. This can help with promotion on specific products and help influence consumers on your specialties.
Internet Marketing is a term that is used to encompass every form of marketing online. This includes Pay-Per-Click campaigns, Search Engine Optimization (SEO), web/mobile app development and Search Engine Marketing. Don’t forget the ever-important E-mailMarketing and optimization of it. The right Internet Marketing will boost your business’s online ROI aka return on investment by widening that sales funnel and driving traffic to your social accounts and websites. If you don’t know, traffic means more leads, which means more sales, which means more money.