Everything nowadays is done digitally. From making birthday party events and sharing videos of your firstborn, to talking with your friends and even asking for money, we are all connected by one thing: the Internet. This goes for digital marketing as well, and as technology goes, it’s one surefire way to advertise your business.
Because of the surge to market businesses online, search engine optimization has been developed in order to help small, main-street companies gain visibility within search engines like Google. SEO can be quite confusing, but we have compiled a simplified version of search engine optimization basics for all the beginners out there.
What exactly is SEO?
It is simpler than you think! Any process you complete that attempts to build your rankings on a search engine falls under the realm of SEO. This can be anything from incorporating keywords onto a page, link-building, or even promoting your business on social media.
How does a search engine work?
In the world of search engines, Google is king. In their search results, Google uses an algorithm in order to rank websites by their authority and relevancy. It is important to note that a website’s authority is measured by analyzing their number of quality links, and relevancy is how their content is related to what they are trying to promote.
How can I make my website rank in Google?
One of the best ways to improve both the relevancy and authority of a website is to link to other websites. The idea behind this is if a quality website is linked to yours, Google will boost your place in its search results. However, it is important not to confuse quality with quantity, as one valuable website can provide just as much “link juice” in Google’s algorithm than 20 from lower rated websites.
How does social media help?
One of the best search engine optimization techniques is to invest time in promoting your social media accounts at all times. This is because they are both incredibly helpful for boosting a brand’s image, and when working properly social media can help acquire customers and build website traffic. In fact, 74% of brand marketers saw an increase in website traffic after investing only six hours per week in social media. So for the health of your business, don’t forget those Facebook and Twitter accounts!
Interested in learning more about SEO basics? Keep an eye out for our next post!