Should SEO be important to your business? I think to answer this question we need to first discuss what Seo stands for.
- S stands for the word search
- E stands for the word engine.
- O stands for Optimization.
Sure anyone can make a website nowadays if they don’t mind it looking like everyone one else’s. But true Optimization is a custom Theme and approach for each individual website. Only then will you begin to stand out from your competitor’s. Let’s not forget a strong aspect of Search Engine Optimization is making your website both user and search engine friendly for everyone to understand. Search engines are getting more and more sophisticated in many ways, but they still don’t understand a web page the same way a human does.
SEO when it’s done rite helps the search engines read and understand each page, and how it could be useful for users. We do have to remember that when these search engines look at a site. They are not looking as a human would and there is only certain things that can affect your rank and push your company up the search result pages. But there is many common mistakes that developers or people that are on a do it yourself site can do that will have a reverse effect on your rankings and push you down the search results also. This is why when you hire a company to handle your SEO you must make sure they know what they’re doing. Understanding both the abilities and limitations of search engines allows you to properly build format and annotate your web content in a way those search spiders and robots can digest. Without SEO your website will remain invisible to search engines.
Ok, Now that we have some type of understanding of what SEO is.
Let’s talk about how it can affect your business. Yes SEO is about technical things but it really is one of the most vital parts of a 2015 business’s marketing. Sure it used to be paper advertising and TV was the main focus. But now it’s all digital and any business that wants to thrive in the present and future must realize that. This mite be the most important concept to grasp about the functionality of SEO. You can build a perfect website with great content, but it can remain invisible to search engines unless it gets promoted it. The whole make up of search technology relies on the metrics of relevance and importance to display results. SEO will make your company be relevant and with relevance comes importance. The more people can see your company is the more potential clients, leads, and revenue your company will have. Search Engines are only a tool and a tool is only as good as the person wielding it. We at MetaSense have seen companies we have done proper in depth SEO for grow their bottom line by 10% to 20%. So to answer the question, Should SEO be important to your business? Yes! It is not only important its one of the most vital marketing techniques you can implement. If you’re a company that doesn’t want to be left behind get a custom website and a good company to do your SEO. Remember cheaper isn’t always better. You get what you pay for. Its your future and in your companies best interest to get SEO today not tomorrow. Don’t get left behind.