Search Engine Optimization for Absolute Beginners
The Internet is a big place. If you are a small business owner, it is crucial for you to invest in some Digital Marketing techniques in order to stand out against your competitors on the web.
One of the most important Digital Marketing trends that can boost your visibility is Search Engine Optimization (SEO.) Search Engine Optimization is a growing technique in Digital Marketing. Companies are expected to spend about 75% of their marketing budgets in the digital sector within the next five years. SEO can seem confusing to beginners. So, here we have broken down some of the basics for you.
What is Search Engine Optimization?
If you have ever searched for something online, then you probably know more about search engine marketing than you think. In simple terms, this form of marketing relies on keyword usage and content marketing to boost your rankings within a search engine. The goal is to optimize your webpage with specific customer-searched keywords, and to have your site show up within the first page of those search results. Simply put, if you sell phones and someone searches for phones on their computer or cell, you will be one of the first businesses they see if SEO is done properly.
Keywords are an important part of SEO. If you are a HVAC installer in Charleston, you may want to include the words “HVAC installation,” “HVAC repair,” “HVAC services Charleston,” or “AC/Heating/Vent technician South Carolina.” This is because when the potential customers are searching for any type of HVAC service, they most likely will use these keywords in their searches.
What factors affect a search?
A lot is going on within Google when a customer types a phrase into their search bar. This includes:
1. The question.
The first thing the customers are trying to do is to figure the question to ask to find the products and services they need. The question normally arises when there is a problem or need. Pick keywords that would be in that question.
2. Your location.
It is important for Google to know your location. This is so they can connect users in your area to you, who can solve that problem or supply what they need via your website.
3. How many other sites have links that point to your website?
The more backlinks the website has acquired, the higher Google perceives the quality of your content. You can think of these links like votes for your quality. An effective Digital Marketing company will create these other sites and links which will increase your visibility substantially.
So, at the end of the day, what does SEO do?
Once you understand what factors affect a search, it is important to realize that Digital Marketing/SEO companies approach optimization in different ways. Some common practices include:
1. Optimizing the site, making it easier for Google to find.
2. Researching and optimizing keywords, to determine which are the ones most likely to drive traffic to your site.
3. Creating content to build links. Blog posts are great content that will attract users to your site and make it memorable.
Choosing a company that specializes in Digital Marketing can help in all these areas.
MetaSense Marketing stands above the crowd with SEO with their patent-pending process iMetaDexTM. They are the only Digital Marketing company that can use this revolutionary tool to maximize your placement in searches and lower your PPC costs by up to 500%.
MetaSense Marketing looks at your company and current marketing efforts and we know how to optimize it all.
Is there a marketing area that may need some attention?
We look for ways to provide the help our clients need in order to reach their goals and to succeed. MetaSense Marketing can help in all the areas listed above.
And a consultation to begin the conversation costs nothing.
MetaSense Marketing is here for that very that very purpose….
Or via email at: Manny@MetaSenseMarketing.com