How Can Your Competitors Help Your Online Marketing? When it comes to having your business online, there is always some type of competition. There can be competitors that are higher than you in the search results, or those who are constantly improving and getting closer to reaching the top. It’s a race where the winner…Details
MetaSense Marketing Blog
Why Should We Pay Attention to Chatbots? That’s a great question! There are a lot of benefits to Chatbots as they are an effective new tool now being used by many of the most successful companies today. In the digital marketing world, Chatbots have become the new rage. So, what is a Chatbot? Well, it…Details
Why Should I Pay Attention to Machine Learning? Machine Learning is being incorporated in many different fields. It is being used in the medical field to do things such as predicting hospital appointment and emergency room waiting times. It is being used by the NOAA to make weather predictions. The TSA is using it to…Details
Why Should We Pay Attention to Artificial Intelligence? As our world advances into the future,Artificial Intelligence is slowly seeping into every area of our lives. Many organizations are either beginning to incorporate Artificial Intelligence into their digital marketing and general business tactics or plan to use this fascinating technology! AI-Powered Virtual Assistants are slowly becoming…Details
What is Machine Learning? Machine Learning is an application of Artificial Intelligence (AI) that learns and adapts by collecting, analyzing and applying new data. Machine learning sifts through huge amounts of data to pinpoint patterns in that data. Machine Learningthen proceeds to update its programs using and learning from the patterns it finds. Based on…Details
What are chatbots? What are chatbots? It seems like everyone wants to include chatbots into their businesses. Well, chatbots are artificial intelligence systems that can mimic a human – to – human conversation. You can interact with a chatbot using text. Chatbots can perform tasks such as answering questions customers might have, ordering something for…Details
How does Machine Learning Relate to Marketing? How does Machine Learning and marketing relate to each other? Machine Learning is a hugetrend and is very popularly used in most of the different marketing organizations. Either they are being implemented in numerous marketing organizations or the organizations are expanding Machine learning. Marketing Businesses have been using…Details
How Does Artificial Intelligence Relate to Marketing? In today’s world, marketing and technology collaborate to create digital marketing, Digital marketing provides more marketing strategies for marketing companies to grow. Also, because of the advancement in technology AI has also become a part of marketing which opened even more opportunities for the many businesses out there.…Details
The Impacts of Artificial Intelligence Artificial Intelligence has been slowly, but steadily advancing and now can be incorporated in different things. Artificial Intelligence can be easily found in most devices that people carry around with them such as phones, laptops, and tablets. It is used for virtual assistants that are built in your devices, chatbots,…Details
What is Artificial Intelligence? We probably have all heard about robots replacing us humans in the far future. Although, we don’t know what is awaiting us in the far future what we do know is that artificial intelligence is the key factor. Artificial Intelligence is technology that is being developed by humans that can complete…Details
Different Things You Can Do with Voice Search Observing the pace at how our world is growing and advancing we can tend to ponder over what our future is going to look like. There are so many different types of technology emerging and the impact of these technologies are immense. Speech recognition technology is growing…Details
How Can Voice Search Affect Your Business? VOICE SEARCH + STRATEGY = BUSINESS Humans have developed a new way of communication between a human and a device using voice search. Voice search uses speech-recognition technology and natural language processing to help humans use their voice to find something instead of typing on the keyboard. The…Details
What is Voice Search? What is voice search? Voice search is a brand-new type of technology that is growing and becoming quite common in today’s technology-obsessed world. You can search up anything on the internet by using your voice. Voice search uses speech-recognition technology a natural language processing. Speech-recognition technology has provided a way for…Details
How to Make Effective Content in 5 Ways Effective content is a mixture of powerful information and creativity. It is like painting the colors onto a black and white picture. There are many different marketing strategies that are used to help increase sales and grow your business overall. Having effective content blends in with all…Details
7 Effective Ways to Reach a Better Audience for your Business! There are countless ways to gain more traffic on your online business but without a proper audience you will find that you don’t have a high number of leads or potential customers. When increasing your site traffic, you want to be targeting the right…Details
Why Live Video Need to be a Part of Your Digital Marketing Process. Live video is exploding in the digital marketing world today. Just look on Facebook,and you will see that it’s going crazy with the stuff. MetaSense Marketing is now doing their own Live Videos almost daily. Are you ready to see how Live…Details
How Can Live Video Help Your Marketing? Have you been catching our live video feed? Is video something you might like to add to your digital marketing process? Is live video something that might work for you? We are now doing a daily live 1-2-minute feed of information. This might be something you would be…Details
How Do I get someone to watch my Marketing Video? Hello everyone, here I am again with more marketing tips to help increase your sales. “Society” is reflected in movies andin turn,movies influence society by changes in representations, challenging the audience’s morals and transforming viewers’ opinions. This amplifies the power of video whether it influences…Details
How Can LinkedIn Help You Market Better? Adding LinkedIn to your digital marketing process gives you even more opportunities. With more than 500 million users, LinkedIn is all about building a network and connections. It’s not only about who you know, but about who your connections know too. Whether you want to generate leads, build…Details
How to Get Your Email Read Emails play a huge role in your work and even in your personal communication. Did you know that the average user sends and receives over 100 work messages daily? This is precisely why making sure your messages are read, even though at times it can seem almost impossible. But,…Details
The Benefits of Social Media Marketing for your Business In our generation today, the internet is bustling with many current trends. It is now 2018, and one of the most widely used platforms online are social media. There are many social media platforms that millions of individuals are using on a daily basis. It is…Details
How Well Do You Know Your Customers? Say you have a great digital marketing company with countless services to offer to the world! You have a talented and loyal team that assists you with running your business. You and your business are prepared! You have a new client that you know nothing about yet. Should…Details
Balancing Traditional Marketing and Digital Marketing Traditional Marketing vs Digital Marketing What are the differences between traditional marketing and digital marketing? That’s a great question! Traditional marketing is a form of marketing that happens outside of the internet such as broadcasts, direct mail. Telemarketing, fliers and much more. Digital Marketing is a form of marketing…Details
How Effective is MetaSense Digital Marketing? MetaSense marketing is well known for assisting their clients when it comes to growing their professional business. We have won and are still winningmultiple awards every year because of our hard work and dedication to help our clients’ businesses develop. There are many components that make our digital marketing…Details
Thanksgiving to Support If there is one day each year when food and family take center stage, it is Thanksgiving. It is a holiday about “going home” with all the emotional content those two words imply. SOME INTERESTING HOLIDAY FACTS: Thanksgiving occurs on the fourth Thursday in November and is based on the colonial Pilgrims’…Details
How Much Traffic Should You be Getting with Search to be Successful? Expec Are you receiving the right amount of traffic on your website to make your online business thrive?Are you spending your time and money in the right place? There could be many unknown factors as to why you are not getting the amount…Details
Grow Your Online Business with just 3 Steps! Starting a business isn’t as easy as pie but its also not impossible so no need to panic! There are many factors that need to be considered when running a business but one that is the most important is customers. There is no business without customers! Our…Details
iMetaDex™: The Key to a Successful Online Business SEO is significant for individuals with an online business. Different strategies must be determined to help grow your online business and with the rise of the countless online businesses in the world the need for SEO is immense! So, today I am going to tell you how…Details
Hello Everyone, I hope you found the tips in our last article as useful for you, and that you have now started to think about your own requirements for bots. Today, we bring you a new topic from the great world of digital marketing. How does it make you feel when you mail somebody, and…Details
Where and How are Businesses Using Bot’s to Help Their Businesses? Hi everyone! Here we are again to share more of our knowledge on BOTs with you. Last time I told you what exactly a bot is. Today, I am going to tell you about how the people are already using ‘Bots’ to grow their…Details
However, do we know the answer? More importantly, dowe understand how it can, may and will affect each and every one of us? So, today we want to provide an introduction into what these things called “Bots” really are. In the coming weeks, we will talk more about how they can help you and your…Details
No Social Media Strategy Do you have a social media strategy to go with your marketing strategy? Do you understand how social media needs to fit into your overall marketing strategy? Do you have an effective plan to take advantage of your social media andits part in driving your marketing strategy? Is it: Organic? Paid?…Details
Are you getting the inbound traffic you expect from your PPC program? Is your cost per lead going down? Are your leads per day going up? If you did not answer a very loud “yes” to all 3 of these questions, then please read on. PPC is a very complex process and many people are…Details
Most of us have some apps on our phone. We might have Pandora to help us find and listen to music. We could have Kindle so we can read books. We might have Fitbit so we can track our health. But apps are going crazy and today there is even more. I have an app…Details
The debate continues to find the best method to generate more business for your organization. To help you get more leads – so you can close more business. To help you get more people to your website – and get them to fill out the lead form. To help you increase your sales and grow…Details
From content to delivery method. From cost to ROI. From digital to non-digital. All these effects your strategy for digital marketing and your strategy for marketing overall. Today I want to look at these 3 and see how you are affected and what you can do moving forward with your digital marketing strategy. My goal…Details
Remembering our nation on this great day Happy 4th of July ENJOY YOUR DAY. ENJOY YOUR FAMILY. Enjoy the freedom America give you. Have a safe and wonderful 4th of July Your Team at MetaSense Marketing Manny Nowak 856 364 5867 www.MetaSenseMarketing.com Please take advantage of our Independence Day Special. Move your existing website to…Details
Digital Marketing Checklist – helping you get the best answers to selecting the best company to work with in digital marketing. Are you ready to look for the best solution to help you get more business? Your sales team needs more leads – they are crying out for help. Your business needs to increase sales…Details
Email marketing has been around for a long time and today is getting some bad press. You hear people talking about it being dead. That no one really uses it anymore. That it is ineffective. Yet, I am here today to help you understand 15 ways that email marketing can help your organization to increase…Details
We drive around all the time and see these great billboards and get excited, but many of us never seem to get around to taking action. Why? Well, I meant to, but forgot all about it? I meant to, but could not remember the name or number on the board? I meant to, but then…Details
How much money are you spending on marketing these days? Do you know? You have to take into account all the things that make up marketing and you might just be surprised by the number. Many people that we work with are. As marketing consultants, we are always asking our prospects – how much they…Details
In the endless ocean of SEO and digital marketing providers, your choices can be overwhelming. Who do you use to help you and your business? The answer is simple: Just ask this question – What makes this company better than the rest? For MetaSense Marketing it is our patent product: iMetaDex™ MetaSense brings its proprietary…Details
Are you getting all the leads you need? What if you could? Are you getting all the leads you want? Which is even better, so what do you have to do to get there? Are they good, average, poor or outstanding leads? What kind of leads work best for you? Most importantly when it comes…Details
When you do advertising of any kind that sends people to a page, the offer better be on the page you send them to – otherwise they might just get mad. Digital Marketing 101. Make sense? So why do so many people still not do it? I love dominos. Not the pizza and not the…Details
Facebook has about 2.07 billion active users as of September 30, 2017. (Source: https://newsroom.fb.com/company-info) 62% of these users log in on a daily basis making it the largest social network in the world. Facebook went from being a stranger a little over a decade ago to billions of people using it today. What a success!!!!!…Details
I must start by saying that any strategy you build within any organization requires measurements. It is the way for you always to know you are on track. The same holds true for digital marketing. You need a strategy as we have discussed in numerous articles. For that strategy to be effective and for you…Details
How do the digital and non-digital pieces of marketing fit into your overall marketing strategy? We have been talking about this digital marketing strategy for a little while now and the question I have for you is simply this: How do the non-digital pieces mesh into the digital world and how does it all work…Details
When you start talking digital marketing strategy, there are certain areas you need to look at. Area 1: Paid Advertising. This can contain any of the following: PPC (Pay per click) Facebook advertising Instagram ads Twitter Ads Linkedin Ads Any other social media ads. So, you need a paid search strategy as part of your…Details
I like to discuss with you today taking a step back from all this Digital marketing that is being thrown at you. From SEO to PPC. From web design to email marketing. Plus, the whole social media platform and all the paid advertising channels out there. Don’t get me wrong, all those things are fantastic.…Details
Plain and simple, if your subject line doesn’t hook me, I will never open the email. I had to think about that one as I wrote this email marketing piece. How to get you to open it was the question? Well if you are this far, then you opened it and my email marketing process…Details
How good is your email marketing content? How well is it written? Is it going to get read, or simply deleted? All great questions we need to be asking about the email marketing content that we put out there. Today I just wanted to share 9 keys on email content and what makes it effective.…Details
Email marketing is a great tool and it works very effectively and gets some excellent results, but for you to get those results, you have to get your reader to take action. This is what we refer to as a “call to action” and so many people who do email marketing, say a bunch of…Details
Email marketing is not dead regardless of what many people are trying to tell you today. I hear it all the time, yet each day there are more emails going out from more organizations than every before. Today I wanted to share with you some very interesting information that might just lead you to think…Details
That is a great question, which I am, asks all the time. How long until I see some results? How long until I get a payback. How long until I see something happening? How long until I get some money back. I consistently hear that question all over the place and it is a very…Details
How to use SEO to generate more business. Are you using SEO? If not are you sure it is not something you should look at? Are you looking at the right vendors? Have you had some bad experiences in the past that resulted in you not getting the results you had expected? Today I am…Details
When you do Facebook advertising it is critical that you understand who your target market is. There are 3 key ways in Facebook advertising to define your audience. Defining your audience the right way will help your Facebooks Ads be so much more successful. Let’s take a look today at how to define your Facebook…Details
You might be hearing a great deal about Facebook Advertising and you might be thinking, “Should I jump in?” Everybody is doing it – I should be there too? It looks like it works to me? I click on the stuff all the time! Or I never click on that stuff myself! I will tell…Details
It is wonderful to get people to click on your Facebook Advertising, but that does not create a result, it simply begins the process. I often hear people complain that, “people click on my ad, but they never fill out the form.” Or, “they got to my page and didn’t do anything.” Or, “Why didn’t…Details
Mobile apps are very convenient for customers, as they are usually designed with easy usability in mind. That is if they are designed correctly. Should you have one? Today let’s explore a few reasons you might want to have a mobile app for your organization. 1. Mobile app can cut the wait time your customer…Details
8 Ways to Increasing your Business Through A Mobile App How to Create A Mobile App That Benefits Your Business So many people today want to put a mobile app into their business because they have been convinced it can help them. Done right, it can have a major positive effect on your business. Do…Details
Everybody is looking for new and better ways to generate business. How are you doing it? Today I want to look at 4 simple ways we can make this happen using mobile app technology. If you have not yet considered mobile apps or have been hesitating or turned off, then you need to read on.…Details
In today’s marketplace, it is crucial to maintain a clear understanding of what the customers want. Social media has continued to grow in popularity, allowing people from across the globe to instantaneously share their thoughts. There are dozens of these sites, each with their own niche customer base. Facebook remains the largest with reportedly 1.23…Details
Once a upon a time, we actually would use social media for fun. I remember one of my former co-workers was reprimanded for being on Facebook during the work day and it was blocked from the computer. Now, we use it for work as well as news, marketing, social activism, event invitations, and of course,posting…Details
In the ever changing and rapidly evolving arenas of digital marketing, intuitive, responsive web design, simply isn’t good enough to get noticed. This is not to in any way undermine the importance and benefits of utilizing professional web design services, however adaptive web design is only one piece in the larger puzzle of what effective…Details
There is so much information pertaining to digital marketing floating around the Internet. This makes it so hard for marketing companies to actually figure out what they should and shouldn’t do in order to attract potential clients to their website. In order to prevent this, here are the seven deadly sins of digital marketing to…Details
Tina Yerkes, Director of Sales & Marketing, MetaSense Marketing
Remember the days when we could open a business, buy an ad, put our information in the yellow pages and we were open for business? Now we are all information, all day and across many different channels. 2017 is already shaping up to be a year like none other. Conversations are moving across social media like never before. How do you compete to have your voice heard so your business can prosper? Navigating all of the marketing channels is a full time job. Not everyone has a marketing department or designated person so here are a few tips to keep your marketing moving forward this year.Details
With the new year here, it is time to discuss what trends are coming to the digital marketing world. One detail that is ever-evolving is website design, and considering that about 46% of customers say a website design is their number one criterion for determining the credibility of a company, it is important you stay…Details
Everything nowadays is done digitally. From making birthday party events and sharing videos of your firstborn, to talking with your friends and even asking for money, we are all connected by one thing: the Internet. This goes for digital marketing as well, and as technology goes, it’s one surefire way to advertise your business. Because…Details
The whole goal behind SEO is to climb Google’s rankings and one of the most effective ways to improve rankings is by optimizing onsite content — incorporate the keywords your clients are searching for into readable material on your page. The idea behind website content is that when a consumer searches a specific phrase into…Details
The holiday season is here and that means one thing: holiday shopping. Even though Black Friday and Cyber Monday are over, consumers are far from done shopping! Consider the fact that there are 27 million pieces of content shared every day online. The Internet is a vast, thrumming machine, which is why search engine optimization…Details
Email Marketing: Less Bounce, More Bucks
Email marketing feels like it has been around a long time but it still proves to have the highest ROI of any digital marketing strategy. What specific strategies do you need to employ to gain that ROI and email success?Details
In our last post, we discussed how creating a website for your business and diving into the world of digital marketing is similar to baking a cake because of all its layers and components. Here we finish the lesson of baking with SEO and web design! Keep the following in mind when you are working with online marketing companies to create your website.Details
We all know that in the digital marketing world, search engine optimization is essential to establishing visibility online. SEO is meant to level the playing field between small businesses and their larger, national competition, and to transform your business from a small fish in the big pond of the Internet to a competitive player online.Details
We all begin somewhere on our learning curve in life, whether in the classroom or parenting. Having been in sales and marketing, I had heard of SEO and how companies need to be doing it but not how it actually worked. I have pulled together the ABC’s of SEO and then added a couple more letters to give the full picture.
Where do we begin with SEO? To quote a song, that has been sung in my home many times, “Let’s start at the very beginning. A very good place to start. When you read, you begin with ABC and when you sing you being with … “well, you know the rest.Details
Introducing a new regular feature for the MetaSense blog: Meta-NON-Sense is an ongoing look at the goofy side of digital marketing. Meta-NON-Sense Cartoon on SEO Introducing a new regular feature for the MetaSense blog: Meta-NON-Sense is an ongoing look at the goofy side of digital marketing. For more information and to schedule an appointment, CLICK…Details
At MetaSense you will likely hear us bring up the iMetadex or our iMetadex Coding ™ process. But what is this iMetadex Coding we are talking about?
The elevator pitch is really simple: iMetadex is a process of coding we devised to help with website optimization. It’s based on a system of indexing Google is working with that includes all other major search engines and schema.org; and it is something many of the SEO companies around the world know about but for years have largely ignored.Details
Social media sites and blogs now reach approximately 80% of Internet users and account for almost 23% of all time spent online. However, the type of web design that those sites sport can determine how well they perform with users. Two of the most prominent web design strategies include responsive and adaptive web design. Despite…Details
If you are jumping into the world of search engine optimization, it can be easy to become overwhelmed with the sheer amount of information you have at your disposal. Because of this, it is easy to make some common mistakes that will keep you from noticing optimal results. The world of digital marketing is complex,…Details
There is no shortage of digital marketing myths floating around on the web. The Internet is a big place, so it can be easy to be fooled by information concerning search engine optimization. So in order to prevent confusion, here are some common SEO myths that need to be squashed. Myth: SEO is a one…Details
The Internet is a big place. If you are a small business owner, it is crucial for you to invest in some digital marketing techniques in order to stand out against your competitors on the web. One of the most important digital marketing trends that can boost your visibility is SEO. Search engine optimization is…Details
MetaSense has a challenge for all area business owners and local community leaders: Let’s step up our game and do something to help end Alzheimer’s!
What We Have Planned
We’ve put together a special promotion for the next two months. MetaSense wants to raise $1,000.00 for the Alzheimer’s Association, and we want to do so by helping every interested area business know how strong a presence they have online. It’s the perfect combination, MetaSense does what it does best – digital marketing and insight into how the internet works – and each interested party can make a small donation to the Alzheimer’s association to raise funds for their worthy cause.
In early 2015 Google announced that websites which are not mobile friendly will be penalized. Google put this into action on April 21, 2015 with an update to its algorithm. It is now June, 2016 and the effects of this change have had more than enough time to really sink in. If you have not…Details
MetaSense Inc. is a digital marketing agency with one of the most unique value propositions in the industry. It may seem like the same old pitch you’ve heard hundreds of times, but there’s a very distinct difference between what this company offers and what the rest of the industry is providing. The unique value comes…Details
By Sahil Trivedi, MetaSense Blogger The great Ricky Bobby once said, “If you’re not first, you’re last”. While that was just a joke in a movie there is still some validity to the statement in multiple aspects of life. Take sports for instance, the goal of every sports team is to win a championship. For…Details
Consumers are not just exposed to new services or products as they browse the internet or enter a store any more. Multiple platforms, including the full spectrum of social media channels and handheld devices surround them every day. People are constantly enmeshed in a robust digital world that is enriched with exciting services, new products…Details
Convenience. Ecommerce is all about convenience. With the increasing use of smartphones, consumers are more and more reaching for their device to search, shop and pay for what they want. The ecommerce industry has risen, turning itself into a mammoth juggernaut of profit that cannot be ignored. Every business professional is seeking for an online…Details
The development in the use of mobile devices has created revolution in the development of mobile applications. Millions of mobile applications are available for download or sale through mobile software distribution mediums like Google play store, the Apple store, Windows Phone Marketplace, etc. Both small and medium sized businesses are making use of applications to…Details
In this highly sophisticated internet world, responsive websites have gained a huge amount of popularity among business individuals because of the outstanding and unique features the responsive technology brings to a business’ website. The responsive website is an excellent design that adjusts elegantly to fit all desktop monitors, smartphone screens and tablets. It not only…Details
In February 2016, Google made a distinct change to Google AdWords and where it places its advertisements, creating quite a stir in the world of SEM and PPC. The basics of what happened are: Google removed the right rail of ads on most of its searches on Desktop views. It then consolidated the ads, adding…Details
By Sarah Trimble, Guest Writer
Social media is the cornerstone of marketing for modern day businesses. If you haven’t already joined the 74% (and growing) businesses that are using social media to benefit their businesses, then unfortunately you’re losing a lot of business. You need to look at the goals and objectives of your business and implement those into social media marketing. Here are 17 ways to grow your business with social media:
Stay Ahead of the Curve
First of all, use social media. Your competitors already are using it, so stay ahead of the curve by learning and adapting to all the different social media platforms available to you. There are many out there and some of the most popular ones include: Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest and Tumblr. It’s time to join the bandwagon!
West Berlin, NEW JERSEY — February, 2016: MetaSense global providers of Digital Marketing, Staffing and IT Services to startups as well as Fortune 500 companies has been listed as one of Philadelphia’s top branding, marketing and media services in the Philadelphia Business Journal’s Book of Lists 2016.
Thanksgiving is over. The opening salvo of the 2015 Holiday Shopping bonanza has been fired, as Black Friday and Cyber Monday just concluded. Welcome to the shopping blitz!
You’ve been refining your marketing plans for this time of year for months, and your carefully considered strategy based on your comprehensively researched metrics is in place so all you have to do is sit back and watch the profits increase, right?
But what if you’re just like those last minute shoppers who find themselves looking for a gift to give at 11 p.m. on December 24? What if you don’t have a digital marketing plan ready to roll and you’re sweating the fact that Holiday Shopping is happening right now?
Fear not, we here at MetaSense Inc are here to let you know that it’s going to be fine. You can put a last minute marketing strategy together that will help stuff your coffers as your customers seek stocking stuffers. You just have to stick to our 5 tried and true tips for Digital Marketing After Black Friday:
The SOJO magazine is one of the best sources for everything happening in SoJo – Camden County, South Jersey. They pride themselves on real-time local coverage of restaurants, events, people, and everything else fun & exciting in the area. Each year, thousands of locals vote to determine the most HAPPENING people, places, businesses, and events in the region. This year was no different SOJO announced that they where accepting votes for everything from best Store to best Web Designer.Details
The term Work Smarter Not Harder is a term that can be applied to almost anything, in this case digital marketing is the smarter and brick and mortar marketing is the harder. Our first step should be to explain what they both are, than we can get into why I say that digital marketing is just the smarter choice. Of course it goes without saying any company that has a large enough marketing budget should still incorporate both.Details
If you would have said to me in 2010 that internet marketing would be in the forefront of the industry in five years I would have laughed at you but, it seems the student has out grown the teacher. Internet marketing is steadily becoming more relevant than physical advertising. For years internet marketing got the crumbs but the real money always went to the big, traditional agencies.
Well I can safely say it’s a new day and internet marketing is growing furiously and forever. Brands have been steadily shifting their marketing budgets to our side of the table. This change is causing huge amounts of chaos in our industry. If you think I’m just talking I will let the facts speak for themselves.
Online Marketing, Social Marketing, Digital Marketing etcetera etcetera. If you have heard these terms come up in discussions of marketing plans and didn’t know what they mean or how they could help. Don’t worry we are here to help. I’m going to shed some light on this murky subject known as Internet Marketing.Details
Let’s start with the explanation of what a Client Relationship Management system aka CRM is. Because I’m assuming if you don’t know what a CRM is, that you’re not using one in your business.
Wikipedia states that
“A Client Relationship Management system aka CRM is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.”Details
If you have moved locations, or have never really thought about how your business is listed, you should really keep reading this. Search Engines and Directories are at the fore front of Ranking Factors. But before I get all Techi on you let me break this concept down. If you owned a physical store would you move and not forward your mail? Would you leave your signage at the old locations and just put up new signs? Of Course the answer is No. At least I hope it is. So why should your website be any different? I’ve heard and experienced Business owners that have had two or three different phone numbers listed and old locations in one Search Engine and their new location in a different one.Details
Google AdWords is now officially one of the most important avenues of online marketing. If you have ever dumped thousands of dollars in Adwords campaigns and seen no response, you probably were not running your campaigns properly. This approach should help you gain the understanding to grow your ROI & grow your brands presence. You also will have a better understanding of what is working and what isn’t working. Optimizing your campaigns can give you a powerful understanding and approach that should give you the step up on your competition.
The steps covered in this approach of optimization
- Defining goals
- Keywords research
- Scrutinizing the audience
- Drafting strategies
- Setting up geographical location for displaying your Ad online
- Generate leads
- Increase traffic
- A fast way to drive product promotion
Have you recently launched your business start up website but have little to no visitors at all?
- Did you spend time choosing your website colors?
- Writing blog posts?
- Spent hundreds of hours on website design?
But now you launched and no one is showing up. You have no readers and no opt-ins. Your website is quiet and you are starting to doubt yourself. Should I just quit? Am I a failure? Why did I ever bother?
Well there is good news for you.
First off you don’t need to quit. There are billions of websites out there and yours is just one. Don’t let that stop you from trying hard to get your website thriving! If you have the time and the proper understanding of what is needed to stand out. Then all you need is these tips.Details
The year is 2015 traditional business marketing has become obsolete. The average consumer is tired of the gimmicks and doesn’t want to feel like they are being sold too. In fact only 1% of millennial’s said that a compelling advertisement would make them trust a brand. So if you are saying to yourself “if good advertising doesn’t work? Then what are we supposed to do to gain consumers trust and eventually their business?” The answer is simple get creative.
I would suggest any ideas or campaigns that you have ran in the past throw them out the window. Any new ideas you have that don’t really excite you, get rid of them. You must go outside of the box and get creative. The team that is ok with average ideas and campaigns will get average results and for the higher ups that put chains on their marketing team, take them off! To quote Micheal Brenner
“Behind every piece of bad content is an executive who asked for it.”
Should SEO be important to your business? I think to answer this question we need to first discuss what Seo stands for.
- S stands for the word search
- E stands for the word engine.
- O stands for Optimization.
Sure anyone can make a website nowadays if they don’t mind it looking like everyone one else’s. But true Optimization is a custom Theme and approach for each individual website. Only then will you begin to stand out from your competitor’s. Let’s not forget a strong aspect of Search Engine Optimization is making your website both user and search engine friendly for everyone to understand. Search engines are getting more and more sophisticated in many ways, but they still don’t understand a web page the same way a human does.Details
Apple has always prided there self on being the most innovate and creative brand around. But from what I’m gathering from the last two Apple product announcements their focus has temporarily changed to securing trust with their customers. The last two announcements surprisingly haven’t mentioned the iPhone 6 or the ever popular Apple watch. Instead they have made an announcement that they are rolling out their new “Trust Feature”.Details
On May 12th Facebook made the big announcement that has the potential to change the way we consume our info online. This could change the future of your organization, company, or brand.
When you see a newsfeed story that interest you and click on it, it’s not going to take you away to a familiar website. Instead you’ll experience a slick new interface with tons of interactive functions. While reading your article, you’ll be able to tilt your phone and instantly zoom in and explore photos. You can navigate through interactive maps and watch videos come to life as you scroll, listen to audio captions. In true Facebook fashion you can also like and comment on individual sections of articles. Instant Articles run inside your Facebook app and on top of all the fun new functions they have added promises that they will load 10x faster than the current system ever has.Details
For most people including myself Memorial Day means family, barbeque, beer, music, and sunshine with the occasional fireworks thrown in here and there mostly we hold off on those until the 4th of July. But how many of us actually take time out of that great and think back about the history of it all and how Memorial Day actually got started. Here is some fun facts about what Memorial day is about and how it started.
Did You Know that Memorial Day Was Originally Called Decoration Day?
On the first Decoration Day, General James Garfield stood in front 5,000 participants and made a speech at Arlington National Cemetery. Than those 5,000 participants decorated the graves of the 20,000 Union and Confederate soldiers buried there. Most graves of soldiers are still decorated on Memorial Day as a sign of respect for their service to our country.
The History Behind Memorial Day And Its Creator
In 1873 New York was the first state to officially recognize Memorial Day. The rest of the northern states recognized the holiday by 1890. Until after World War I the South refused to acknowledge the day, honoring their dead on separate days. The only thing that changed their minds was when the holiday changed from honoring just those who died fighting in the Civil War to honoring Americans who died fighting in any war.
Google has rolled out new call-only campaigns in AdWords, There is now a phone verification piece to prove the phone number is associated with the business that’s advertising. Google announced that verification will be rolling out to all call and location extension phone numbers starting in June 2015. If you’re phone numbers haven’t been approved.…Details
If you are the type of person that has had a website for longer than five years and think that it still is a top rate site. This article is for you and your company. You see it doesn’t matter if you sell socks or high end automobiles. A frequent website redesign is a must in internet marketing and SEO. When you get a redesign it’s an opportunity to leave a new stronger first impression that could turn into conversions. With 94% of impressions being design related having a custom user friendly site is a must for any company that wants to make more money. Good first impressions have a Priming effect on the satisfaction of potential clients. Think about it, if a potential customer likes what your website looks like. Chances are they are going to do business with you faster than the cookie cutter website that looks like everyone else’s or is free. A lot of business’s fail into this trap where they go for a free build your own website style. Not realizing they are saving at that present time but they will not make more money from a cookie cutter website or an outdated one. A website is similar to a car you must change they oil or in this case update your site yearly ideally every six months. Your site must be optimized properly this is a very important part of your redesign needs. When your site upload time is fast it speaks for itself. Another study actually said that 75% percent of potential customers judge a business’s credibility by their website design and overall user friendliness of your website.Details
Social Media has become a strong avenue for marketing in all verticals especially the Health Care field. Social Media like Linkedin, Facebook, and Twitter are now playing huge roles in patient and community engagement enhancement. These statistics should show that the Health Care industry is getting more and more transparent due to social media. Accordint…Details