When your business got started online, you designed your website with a couple of pictures and some content for your customer. Years ago, this might have been enough. However, today we know this is not enough. Technology is changing quickly, and successful companies know that keeping up with this technology is key to their online…Details
Covid 19 has had a profound effect on most businesses. Social distancing has caused many businesses to turn to online business models in order to survive. Conversations are moving across social media like never before. How do you compete to have your voice heard so your business can stand out? Navigating all of the marketing…Details
With work-at-home orders and social distancing, email is playing a larger part in your work and even in your personal communication. Did you know that the average user sends and receives over 50 work messages daily? This is precisely why making sure your messages are opened and read must be a top priority. Tips to…Details
Social media is the cornerstone of marketing for modern day businesses. The Power of Social Media to drive your message and increase awareness is immense. According to Statista,“In 2017 it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. The source projected the rate would increase from 86.2 percent…Details
Starting and making a business successful isn’t easy. There are many factors that need to be considered when running a business. But the most important factor is your customer base. There is no business without customers! How our customers use technology has come a long way in the past decade. Most everyone has access to…Details
Video is an extremely powerful tool in the Digital Marketing world today! Just look on any Social Media Site and you will see that Videos are everywhere. Short videos of people dancing, singing, commenting, the list goes on and on. Companies who are looking to stand out are now realizing the power of video and…Details
Most law firms struggle to find new clients. This has been the case since 2009. With so many law firms in operation, the competition for clients and even legal talent is intense. But how do you get ahead of your competition? All law firms have regulations and laws dictating how they can market their firm.…Details
Starting and running a business, especially with all the recent changes, is not easy. There are many factors that need to be considered. But the most important factor is your customer base. There is no business without customers! And with all the changes that are happening today, the way you get and keep your customers…Details
An App is a “Must” Most of us have some apps on our phone. We might have Pandora to help us find and listen to music. We could have Kindle so we can read books. We might have Fitbit so we can track our health. But with Covid19, Mobile Apps are now one of the…Details
Evaluating your Return on Investment (ROI) is key to you marketing strategy and marketing success. As someone who needs to market your company in the most effective way, you must be able to evaluate your marketing’s effectiveness, costs, and ROI. There are countless ways to market your business. Tracking the results of traditional marketing has…Details
This Independence Day we ask ourselves, what is the American dream? There truly is no right answer. But in America, we have freedoms that allow us to define our own American Dream. An article in the New York Times quotes, “My American dream lies where courage, freedom, justice, service and gratitude are cherished and practiced.…Details
When it comes to having your business online, there is intense competition. There are millions of websites, products and offers that can overwhelm the customer. Positioning in the web search is important. But with Siri, Bixby, and Alexa, searching is done in a whole new way. Yes, customers still type in some searches. But with…Details
In today’s world, so much is automated and sometimes we can feel like a number. When it comes to Digital Marketing, a human touch is the Key to Success. Working with the best technology in the business is great. But finding a Digital Marketing Company that uses these technologies while being able to listen and…Details
Ecommerce is all about convenience. And with the social distancing and stay at home orders resulting from Covid 19, it is a necessary convenience for many businesses. With the increasing use of smartphones, laptops and tablets for shopping during the pandemic, consumers are reaching for their devices to search, shop and pay for what they…Details
Creative Content Marketing Be Creative with Your Marketing or Get Left behind! It is 2020 and traditional business marketing has become obsolete. The average consumer is tired of the gimmicks. In fact, only 1% of millennial’s said that a compelling advertisement would make them trust a brand. So, if you are saying to yourself “if…Details
JUNE 14, 2020 In the United States, Flag Day is celebrated on June 14. It commemorates the adoption of the flag of the United States on June 14, 1777 by resolution of the Second Continental Congress. We at MetaSense join in celebrating Flag Day by remembering that we, as Americans, are all stronger together. We…Details
Post Covid -19 – Success Through Innovation and Creativity- How to Help Others and Grow your Business During Tough Times
Social Distancing has caused a lot of problems for many businesses. This pandemic has taken many business owners and leaders to a place they have never wanted to be. It has changed the way of doing business as we knew it …..and it may never come back. This Coronavirus may have brought your businesses to…Details
Giving Tuesday is a Global Generosity Movement. And with the devastating effects of Coivd-19, it is more important than ever.
According to https://www.givingtuesday.org/“GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world.” They are launching #GivingTuesdayNow, a global day of unity to take place on May 5, 2020, as a response to the unprecedented need caused by COVID-19. “One of the best ways to get…Details
Digital Marketing is More Important Than Ever During COVID 19 Important Questions Do you have a Digital Marketing Strategy? With COVID 19, many of the traditional ways of advertising (through events/social gatherings) and promotions will be affected. Having a solid Digital Marketing Strategy is extremely important now. Do you have a Social Media Strategy to…Details
What Would You Do With a 25% Increase in Business? Social Media and Internet Marketing is the Key Online Marketing, Social Media Marketing, Digital Marketing. If you have heard these terms come up in discussions of marketing plans and didn’t know what they mean or how they could help increase your business significantly. Don’t worry…Details
MAKING SENSE OF DIGITAL MARKETING MetaSense Marketing is a Digital Marketing agency with one of the most unique value marketing strategies in the industry. It may seem like the same old pitch you’ve heard hundreds of times. But there’s a very distinct difference between what MetaSense Marketing offers and what the rest of the industry…Details
Social media is the cornerstone of marketing for modern day businesses. Social media marketing penetration in the U.S. 2013-2019 According to Statista,“In 2017 it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. The source projected the rate would increase from 86.2 percent in 2013 to 91 percent in…Details
Work Smarter with Digital Marketing/E-Commerce The term “Work Smarter, Not Harder” is a term that can be applied to almost anything. In this case,Digital Marketing for E-Commerce is the smarter option and brick n’ mortar location marketing is the harder. Our first step should be to explain them both. Then we can get into why Digital Marketing…Details
How much are you investing in marketing these days? How much do you plan to invest in 2020? Do you know? You must consider all the things that make up your marketing investment. You might just be surprised by the number. Many people that we work with are. As Marketing Consultants, we are always…Details
REPUTATION MANAGEMENT THROUGH DIGITAL MARKETING With Social Media and with everyone on the internet, your reputation and reviews are more important than ever. According to Inc. Magazine’s The Secret Ratio That Proves Why Customer Reviews Are So Important, “1. A customer who has a negative experience is highly likely to share that experience by leaving a bad…Details
The Impacts of Artificial Intelligence on Your Marketing Strategy In today’s world, marketing and technology collaborate to create Digital Marketing. Digital Marketing provides more marketing strategies for companies to grow. Because of advancement in technology, Artificial Intelligence (AI) has become an important part of marketing. AI opens many opportunities for businesses. How Does Artificial Intelligence…Details
WEBSITE SPEED AFFECTS YOUR BOTTOM LINE Is your website fast enough? It needs to be to be fast to not only survive but succeed. The average recommended website load time is three seconds. This average speed is now barely acceptable. Customers want instantaneous results. This must be the goal. Website speed affects your bottom line!…Details
VOICE SEARCH AND HOW CAN IT IMPACT YOUR MARKETING STRATEGY What is Voice Search? Voice Search is a technology that is growing and becoming common in today’s technology-obsessed world. You can search for anything on the internet by just using your voice. Voice Search uses speech-recognition technology, a natural language processing. Speech-recognition technology has provided…Details
We at MetaSense Marketing would like to wish you and yours a Merry Christmas and Happy Holidays. We appreciate your business and interest in our blogs and look forward to forming many new great relationships in 2020. Wishing you a Joyous Holiday Season. Please remember, if there is marketing area that may need some…Details
Why Your Business Should Use Social Media Marketing In our generation today, the internet is bustling with many current trends. One of the most widely used platforms online is social media. There are many social media platforms that millions of individuals are using daily. It is so popular that for many individuals, that is the…Details
Not Having a Social Media Strategy Can Hurt Your Business No Social Media Strategy? Do you have a Social Media strategy to go with your marketing strategy? Do you understand how Social Media needs to fit into your overall marketing strategy? Do you have an effective plan to take advantage of your Social Media’s part…Details
The Impacts of Artificial Intelligence on Your Business and Life Artificial intelligence has been steadily advancing and now can be incorporated into many things. Artificial Intelligence (AI) can easily be found in most devices that people carry around with them such as phones, laptops and tablets. It is used for virtual assistants that are built…Details
Search Engine Optimization for Absolute Beginners The Internet is a big place. If you are a small business owner, it is crucial for you to invest in some Digital Marketing techniques in order to stand out against your competitors on the web. One of the most important Digital Marketing trends that can boost your visibility…Details
Common Digital Marketing Myths That Can Hurt Your Company There is no shortage of Digital Marketing myths floating around on the web. The Internet is a big place. So, it can be easy to be fooled by information concerning Search Engine Optimization (SEO) and other Digital Marketing Strategies. In order to prevent confusion, here are…Details
5 SEO Mistakes That Can Hurt Your Bottom Line If you are jumping into the world of Search Engine Optimization (SEO), it can be easy to become overwhelmed with the sheer amount of information you have at your disposal. Because of this, it is easy to make some common mistakes that will keep you from…Details
5 Ways to Create Effective Content Effective content is a mixture of powerful information and creativity. It is like painting the colors onto a black and white picture. There are many different marketing strategies that are used to help increase sales and grow your business overall. Having effective content blends in with all those marketing…Details
Responsive and Adaptive Web Design: What’s the Difference? Which is Better? Social media sites and blogs now reach over 80% of Internet users and account for over 33% of all time spent online. However, the type of web design that those sites sport can determine how well they perform with users. Two Strategies Two of…Details
MAXIMIZING THE POWER OF SEO – INTRODUCING iMetaDex CODING™ At MetaSense Marketing you will likely hear us bring up the iMetaDex or our patent-pending iMetaDex Coding™ process. But what is this iMetaDex? iMetaDex is a process of coding we devised to help maximize website optimization. It’s based on a system of indexing Google is using…Details
The ABC’s of Search Engine Optimization (SEO) We all begin somewhere on our learning curve in life. Many years ago, I had heard of Search Engine Optimization (SEO) and how companies were using it with great success. But, at first, I did not know how it actually worked. Over the years, I have studied it…Details
Search Engine Optimization for Beginners (Part 1) We all know that in the Digital Marketing world, Search Engine Optimization (SEO) is essential to establishing visibility online. SEO is meant to level the playing field between small businesses and their larger, national competition, and to transform your business from a small fish in the big pond…Details
Search Engine Optimization for Beginners (Part 2) In our last post, we discussed creating a website for your business and diving into the world of Digital Marketing. Digital Marketing is like baking a cake because of all its layers and ingredients. Here we finish the lesson of baking that cake with Search Engine Optimization (SEO)…Details
Email Marketing and the Elusive Return on Investment (ROI) Email Marketing feels like it has been around a long time. If you invest in Email Marketing, you need to show a solid Return on Investment (ROI.) Rest assured, Email Marketing still proves to generate one of the highest ROIs of any Digital Marketing Strategy. What specific…Details
Be on Santa’s Nice List – The Do’s and Don’ts of Holiday SEO The Holiday Season is here and that means one thing: Holiday Shopping! Even when Black Friday and Cyber Monday are over, consumers are far from done shopping! Consider the fact that there are millions of pieces of content shared every day online.…Details
Online Content Mistakes to Avoid We all want to rank high in search engines. The whole goal behind Search Engine Optimization (SEO) is to climb in Google’s rankings. One of the most effective ways to improve ranking is by optimizing content. You first need to find out what words and phrases your customers are searching…Details
7 Effective Ways to Reach a Better Audience for your Business! There are countless ways to gain more traffic on your online business. But without a proper audience, you will find that you don’t have a high number of leads or potential customers. When increasing your site traffic, you want to be targeting an audience…Details
Hottest New Web Design Trends for 2020 2020 is the year of Simplicity, Creative Imagery and Visual Interest. 46% of customers say website design is their number one criterion for determining the credibility of a company according to Stanford. It is important you stay on top of the curve concerning evolving Digital Marketing trends. …Details
Search Engine Optimization for Beginners (Part 1) The Internet Everything nowadays is done digitally. From planning special events and sharing videos of your firstborn, to talking with your friends, family and coworkers, we are all connected by one thing: The Internet. This makes marketing done on the internet, Digital Marketing, the most important way…Details
5 Ways to Get Noticed Online in 2020 Remember the days when you could open a business, buy an ad, put your information in the yellow pages and you were open for business? Now, we are all inundated with information all day and across many different media. A Look Ahead at 2020 2020 is…Details
Ecommerce and How to Use Social Media You have set up your website. You set up your ecommerce store. Great! The Future of Ecommerce But, do you realize that things are changing and evolving so rapidly in ecommerce that staying on top of the trends is important to staying competitive? Even if you are having…Details
The Top 3 Ingredients Needed to Create Amazing Digital Marketing Content In the ever-changing and rapidly evolving arenas of Digital Marketing, intuitive, responsive web design, simply isn’t good enough to get noticed. This is not to in any way undermine the importance and benefits of utilizing professional web design services. However, adaptive web design is…Details
The 7 Deadly Sins of Digital Marketing There is so much information pertaining to Digital Marketing floating around the Internet. This makes it so hard for companies to figure out what they should and shouldn’t do in order to attract potential clients to their website. In order to prevent this, we need to keep an…Details
5 Tips to Creating an All-Star Social Media Profile Once a upon a time, we usedSocial Media exclusively for fun. I remember one of my former co-workers was reprimanded for being on Facebook during the workday and it was blocked from the computer. Now, we use it for work as well as news, marketing, social…Details
A Solid Social Media Marketing Campaign, A “Must Have” Today In today’s marketplace, it is crucial to maintain a clear understanding of what the customers want. Social Media has exploded in popularity, allowing people from across the globe to: Instantaneously share their thoughts. There are dozens of these sites, each with their own niche…Details
4 Ways to Grow Your Business with a Mobile App Everybody is looking for new and better ways to generate business. How are you doing it? Today I want to look at 4 simple ways we can make this happen using Mobile App technology. If you have not yet considered a Mobile App or have…Details
How to Create A Mobile App That Benefits Your Customers So many people today want to put a mobile app to work for their business because they have been convinced it can help them. Done right, it can have a major positive effect on your business. But it is important to make sure you…Details
Why Your Business Should Have A Mobile App Mobile apps are very convenient for customers, as they are usually designed with easy usability in mind. That is if they are designed correctly. Should you have a Mobile App? Today let’s explore a few reasons you might want to have a Mobile App for your…Details
Digital Marketing Strategy Requires Measurement I must start by saying that any strategy you build within any organization requires measurements. It is the way for you always to know you are on track. The same holds true for Digital Marketing. You need a strategy, as we have discussed in numerous articles. For that strategy…Details
The Pieces of a Digital Marketing Strategy When you start talking Digital Marketing Strategy, there are certain areas on which to focus. Area 1: Paid Advertising This can contain any of the following: PPC (Pay per click) Facebook advertising Instagram ads Twitter Ads LinkedIn Ads Any other social media ads. So, you need a…Details
Email Marketing – Your Subject Line Drives Your Open Rate Plain and simple, if your subject line doesn’t hook me, I will never open the email. I had to think about that one as I wrote this email marketing piece. How to get you to open it was the question? Well if you are…Details
Great Content Drives Successful Email Marketing How good is your email marketing content? How well is it written? Is it going to get read, or simply deleted? All great questions we need to be asking about the email marketing content that we put out there. Today I just wanted to share: 9 Keys on…Details
Email marketing is not dead regardless of what many people are trying to tell you today. I hear it all the time, yet each day there are more emails going out from more organizations than every before.““ Today I wanted to share with you some very interesting information that might just lead you to think…Details
Effective Email Marketing Requires A Call To Action Email Marketing is a great tool, works very effectively and gets some excellent results.But for you to get those results, you have to get your reader to: TAKE ACTION. This is what we refer to as a “call to action.” Many people who do Email Marketing, say…Details
How Long Does It Take for SEO To Become Effective? That is a great question that I am asked all the time. How long until I see some results? How long until I get a ROI? How long until I see something happening? How long until I get some money back. I consistently hear that…Details
10 Reasons Why You Should Use SEO To Build Your Business How to use SEO to generate more business. Are you using SEO? If not, are you sure it is not something you should explore? Are you looking at the right Digital Marketing vendors? Have you had some bad experiences in the past that resulted…Details
How to Define Your Facebook Advertising Audience When you do Facebook Advertising, it is critical that you understand who your target market is. There are 3 Key Ways in Facebook advertising to define your audience. Defining your audience, the right way, will help your Facebooks Ads be so much more successful. Let’s look today at…Details
Facebook Advertising: What You Need to Know Before You Start You might be hearing a great deal about Facebook Advertising and you might be thinking, “Should I jump in?” Everybody is doing it. I should be there too? It looks like it works to me? I click on the stuff all the time! Or I…Details
Facebook Advertising Results Come from The Call to Action It is wonderful to get people to click on your Facebook Advertising. But that does not create a result. Itsimply begins the process. I often hear people complain: “People click on my ad. But they never fill out the form.” or, “They got to my page…Details
What you Need to Ask Before you Select a Digital Marketing Vendor Digital Marketing Checklist – Helping you get the best answers to selecting the best company to work with in Digital Marketing. Are you ready to look for the best solution to help you get more business? Your sales team needs more leads –…Details
15 Consistent and Effective Ways Email Marketing Can Help Grow Your Business Email Marketing has been around for a long time and today is getting some bad press. You hear people talking about it being dead. That noone really uses it anymore. That it is ineffective. Yet, I am here today to help you understand…Details
How Do I Get Someone to Watch My Marketing Video? More marketing tips from MetaSense Marketing to help increase your sales. “Society” is reflected in movies. In turn,movies influence society by challenging the audience’s morals and transforming viewers’ opinions. This amplifies the power of video, whether it influences a personal or mass response. Have you…Details
How Can LinkedIn Help You Market Better? ADDING LINKEDIN TO YOUR DIGITAL MARKETING PROCESS GIVES YOUR BUSINESS EVEN MORE OPPORTUNITIES. With more than 500 million users, LinkedIn is all about building a network and solid connections. It’s not only about who you know. It is about who your connections know too. Whether you want to…Details
Why Live Video Needs to be a Part of Your Digital Marketing Process Live Video is exploding in the Digital Marketing world today. Just look on Facebook and you will see that it’s going crazy with Live Video. Are you ready to see how Live Video could help you market your business? Are you ready…Details
How Can Voice Search Affect Your Business? VOICE SEARCH + STRATEGY = BUSINESS Humans have developed a new way of communication between a human and a device using Voice Search. Voice Search uses speech-recognition technology and natural language processing to help humans use their voice to find something instead of typing on the keyboard. The…Details
WHAT IS VOICE SEARCH? What is Voice Search? Voice Search is a brand-new type of technology that is growing and becoming quite common in today’s technology-obsessed world. You can search for anything on the internet by just using your voice. Voice Search uses speech-recognition technology, a natural language processing. Speech-recognition technology has provided a way…Details
What is Artificial Intelligence? We probably have all heard about robots replacing humans in the future. Although, we don’t know what is awaiting us in the future. What we do know is that Artificial Intelligence (AI) is the key factor in automation and Machine Learning. Artificial Intelligence is technology that is being developed by humans…Details
HOW TO GET YOUR EMAIL READ EMAIL PLAYS A HUGE ROLE IN YOUR WORK AND EVEN IN YOUR PERSONAL COMMUNICATION. Did you know that the average user sends and receives over 100 work messages daily? This is precisely why making sure your messages are read must be a top priority. There are some small things…Details
The Benefits of Social Media Marketing for Your Business In our generation today, the internet is bustling with many current trends. One of the most widely used platforms online is social media. There are many social media platforms that millions of individuals are using daily. It is so popular that for many individuals, that is…Details
TRADITIONAL MARKETING VS DIGITAL MARKETING What are the differences between traditional marketing and Digital Marketing? That’s a great question! Traditional marketing is a form of marketing that happens outside of the internet such as broadcasts, direct mail, telemarketing, fliers and much more. Digital Marketing is a form of marketing that is done on the internet…Details
How Effective is MetaSense Digital Marketing? Metasense Marketing is well known for professionally assisting their clients to grow and promote their business in the digital world. We have won and are still winning multiple awards every year because of our hard work and dedication to helping our clients. There are many components that make our…Details
HAPPY THANKSGIVING – ENJOY YOUR FAMILY If there is one day each year when food and family take center stage, it is Thanksgiving. It is a holiday about “going home” with all the emotions those two words imply. SOME INTERESTING HOLIDAY FACTS: Thanksgiving occurs on the fourth Thursday in November and is based on…Details
How Much Search Traffic Should You be Getting to be Successful? Are you receiving the right amount of traffic on your website to make your online business thrive? Are you spending your time and money in the right place? There could be many unknown factors as to why you are not getting the amount of…Details
The Benefits of iMetaDex™ – Grow Your Business with 3 Steps Starting a business isn’t easy. There are many factors that need to be considered when running a business.But the most important factor is your customer base. There is no business without customers! How our customers use technology has come a long way in the…Details
Developing the Best Email Subject Line Hello Everyone, I hope you found the tips in our last article useful for you, and that you have now started to think about your own requirements for bots. Today, we bring you a new topic from the great world of Digital Marketing. How does it make you feel…Details
iMetaDex™ is the Key to a Successful Online Business Search Engine Optimization (SEO) is significant for individuals with an online business. Different strategies must be developed to help grow your business. And with the rise of the countless online businesses in the world today, the need for SEO is immense! What is iMetaDex™? iMetaDex™ is…Details
Where and How Bots are Being Used to Help Businesses Hi everyone! Here we are again to share more of our knowledge on bots with you. Last time I defined “Bot” for you. Today, I am going to tell you how people are already using ‘Bots’ to grow their business. What makes it easier to…Details
However, do we know the answer? More importantly, dowe understand how it canand will affect every one of us? So, today we want to introduce these things called “Bots.” Bots are also known as spiders, crawlers, chat bots and web bots. You’ve certainly heard about bots a lot lately. Bots on the internet are…Details
Digital and Non-Digital Marketing How do the digital and non-digital pieces of marketing fit into your overall marketing strategy? We have been talking about Digital Marketing strategy for a little while now and the question I have for you is simply this: How do the non-digital pieces mesh into the digital world and how does…Details
No Social Media Strategy? Do you have a Social Media strategy to go with your marketing strategy? Do you understand how Social Media needs to fit into your overall marketing strategy? Do you have an effective plan to take advantage of your Social Media’s part in driving your marketing strategy? Is your Social Media: Organic?…Details
iMetaDex™ – Increasing your PPC Results Are You Getting the Inbound Traffic You Expect from Your Pay-Per-Click (PPC) Program? Is Your Cost-Per-Lead Going Down? Are Your Leads Per Day Going Up? If you did not answer a very loud “Yes!” to all 3 of these questions, then please read on. PPC is a very complex…Details
Can A Mobile App Help Your Business? Most of us have some apps on our phone. We might have Pandora to help us find and listen to music. We could have Kindle so we can read books. We might have Fitbit so we can track our health. But apps are going crazy and today there…Details
SEO/PPC -Which is Best for YOU? The debate continues to find the best method to generate more business for your organization. To help you get more leads – so you can close more business. To help you get more people to your website – and get them to fill out the lead form. To help…Details
DIGITAL MARKETING FROM CONTENT TO DELIVERY METHOD From Cost to ROI From Digital to Non-Digital All these effects your strategy for Digital Marketing and your overall marketing strategy Today, I want to look at these and see what you can do moving forward with your Digital Marketing strategy. My goal is to make you more…Details
Billboards or Digital Marketing – Which Is the Best Solution for You? When we drive around,we see these great billboards and get excited.But many of us never seem to get around to taking action. Why? Well, I meant to, but forgot all about it? I meant to, but could not remember the name or number…Details
The Marketing Advantage for You In the endless ocean of SEO and Digital Marketing providers, your choices can be overwhelming. Who do you use to help you and your business? The answer is simple: Just ask this question – What makes this Digital Marketing company better than the rest? For MetaSense Marketing it is our…Details
Facebook Marketing: Leveraging the Giant Facebook has about 2.37 billion active users as of October 1, 2019. (Source: socialmediatoday.com) 62% of these users log in daily making it the largest social network in the world. Facebook went from being a stranger a little over a decade ago to billions of people using it today. What a…Details
SEO Cost Justification One of the big questions we are asking in the SEO Market is. “How do I justify the cost?” How do you justify spending $1000, $3000, $5000 and more a month? This article is going to run you through a few things you need to consider. First, let’s look at what you…Details
An Unhappy Customer – The One That Cannot Find Your Offer When you do advertising of any kind that sends people to a page, the offer better be on the page you send them to – otherwise they might end up an unhappy customer. Digital Marketing 101 First, your offer must make sense. I love…Details
How Can Your Competitors Help Your Online Marketing? When it comes to having your business online, there is always some type of competition. There can be competitors that are higher than you in the search results, or those who are constantly improving and getting closer to reaching the top. It’s a race where the winner…Details
Why Should We Pay Attention to Chatbots? That’s a great question! There are a lot of benefits to Chatbots as they are an effective new tool now being used by many of the most successful companies today. In the digital marketing world, Chatbots have become the new rage. So, what is a Chatbot? Well, it…Details
Why Should I Pay Attention to Machine Learning? Machine Learning is being incorporated in many different fields. It is being used in the medical field to do things such as predicting hospital appointment and emergency room waiting times. It is being used by the NOAA to make weather predictions. The TSA is using it to…Details
Why Should We Pay Attention to Artificial Intelligence? As our world advances into the future,Artificial Intelligence is slowly seeping into every area of our lives. Many organizations are either beginning to incorporate Artificial Intelligence into their digital marketing and general business tactics or plan to use this fascinating technology! AI-Powered Virtual Assistants are slowly becoming…Details
What is Machine Learning? Machine Learning is an application of Artificial Intelligence (AI) that learns and adapts by collecting, analyzing and applying new data. Machine learning sifts through huge amounts of data to pinpoint patterns in that data. Machine Learningthen proceeds to update its programs using and learning from the patterns it finds. Based on…Details
What are Chatbots? It seems like everyone wants to include Chatbots into their businesses. Well, Chatbots are an Artificial Intelligence system (AI) that can mimic a human-to-human conversation. You can interact with a chatbot using text or voice. Chatbots can perform tasks such as answering customer questions, placing an order for a customer or checking…Details
How does Machine Learning Relate to Marketing? How does Machine Learning and marketing relate to each other? Machine Learning is a hugetrend and is very popularly used in most of the different marketing organizations. Either they are being implemented in numerous marketing organizations or the organizations are expanding Machine learning. Marketing Businesses have been using…Details
How Does Artificial Intelligence Relate to Marketing? In today’s world, marketing and technology collaborate to create Digital Marketing. Digital Marketing provides more marketing strategies for companies to grow. Because of advancement in technology, Artificial Intelligence (AI) has also become an important part of marketing. AI opens many opportunities for businesses. What role does Artificial Intelligence…Details
Different Things You Can Do With Voice Search Observing the pace at how our world is growing and advancing, we can tend to ponder over what our future is going to look like. There are so many different types of technology emerging, and the impact of these technologies are immense. Speech recognition technology is growing…Details
How Can Live Video Help Your Marketing? Have you been catching our live video feed? Is video something you might like to add to your digital marketing process? Is live video something that might work for you? We are now doing a daily live 1-2-minute feed of information. This might be something you would be…Details
How Well Do You Know Your Customers? Say you have a great digital marketing company with countless services to offer to the world! You have a talented and loyal team that assists you with running your business. You and your business are prepared! You have a new client that you know nothing about yet. Should…Details
Remembering our nation on this great day Happy 4th of July ENJOY YOUR DAY. ENJOY YOUR FAMILY. Enjoy the freedom America give you. Have a safe and wonderful 4th of July Your Team at MetaSense Marketing Manny Nowak 856 364 5867 www.MetaSenseMarketing.com Please take advantage of our Independence Day Special. Move your existing website to…Details
Digital Marketing Strategy – What Does That Mean? I like to discuss with you today, taking a step back from all the Digital Marketing information that is being thrown at you. From SEO to PPC. From web design to email marketing. Plus, the whole social media platform and all the paid advertising channels out there.…Details
Introducing a new regular feature for the MetaSense blog: Meta-NON-Sense is an ongoing look at the goofy side of digital marketing. Meta-NON-Sense Cartoon on SEO Introducing a new regular feature for the MetaSense blog: Meta-NON-Sense is an ongoing look at the goofy side of digital marketing. For more information and to schedule an appointment, CLICK…Details
MetaSense has a challenge for all area business owners and local community leaders: Let’s step up our game and do something to help end Alzheimer’s!
What We Have Planned
We’ve put together a special promotion for the next two months. MetaSense wants to raise $1,000.00 for the Alzheimer’s Association, and we want to do so by helping every interested area business know how strong a presence they have online. It’s the perfect combination, MetaSense does what it does best – digital marketing and insight into how the internet works – and each interested party can make a small donation to the Alzheimer’s association to raise funds for their worthy cause.
In early 2015 Google announced that websites which are not mobile friendly will be penalized. Google put this into action on April 21, 2015 with an update to its algorithm. It is now June, 2016 and the effects of this change have had more than enough time to really sink in. If you have not…Details
By Sahil Trivedi, MetaSense Blogger The great Ricky Bobby once said, “If you’re not first, you’re last”. While that was just a joke in a movie there is still some validity to the statement in multiple aspects of life. Take sports for instance, the goal of every sports team is to win a championship. For…Details
Consumers are not just exposed to new services or products as they browse the internet or enter a store any more. Multiple platforms, including the full spectrum of social media channels and handheld devices surround them every day. People are constantly enmeshed in a robust digital world that is enriched with exciting services, new products…Details
Convenience. Ecommerce is all about convenience. With the increasing use of smartphones, consumers are more and more reaching for their device to search, shop and pay for what they want. The ecommerce industry has risen, turning itself into a mammoth juggernaut of profit that cannot be ignored. Every business professional is seeking for an online…Details
The development in the use of mobile devices has created revolution in the development of mobile applications. Millions of mobile applications are available for download or sale through mobile software distribution mediums like Google play store, the Apple store, Windows Phone Marketplace, etc. Both small and medium sized businesses are making use of applications to…Details
In this highly sophisticated internet world, responsive websites have gained a huge amount of popularity among business individuals because of the outstanding and unique features the responsive technology brings to a business’ website. The responsive website is an excellent design that adjusts elegantly to fit all desktop monitors, smartphone screens and tablets. It not only…Details
In February 2016, Google made a distinct change to Google AdWords and where it places its advertisements, creating quite a stir in the world of SEM and PPC. The basics of what happened are: Google removed the right rail of ads on most of its searches on Desktop views. It then consolidated the ads, adding…Details
By Udhaya Reddy, MetaSense Marketing West Berlin, NEW JERSEY — February, 2016: MetaSense global providers of Digital Marketing, Staffing and IT Services to startups as well as Fortune 500 companies has been listed as one of Philadelphia’s top branding, marketing and media services in the Philadelphia Business Journal’s Book of Lists 2016. “We are honored…Details
Thanksgiving is over. The opening salvo of the 2015 Holiday Shopping bonanza has been fired, as Black Friday and Cyber Monday just concluded. Welcome to the shopping blitz!
You’ve been refining your marketing plans for this time of year for months, and your carefully considered strategy based on your comprehensively researched metrics is in place so all you have to do is sit back and watch the profits increase, right?
But what if you’re just like those last minute shoppers who find themselves looking for a gift to give at 11 p.m. on December 24? What if you don’t have a digital marketing plan ready to roll and you’re sweating the fact that Holiday Shopping is happening right now?
Fear not, we here at MetaSense Inc are here to let you know that it’s going to be fine. You can put a last minute marketing strategy together that will help stuff your coffers as your customers seek stocking stuffers. You just have to stick to our 5 tried and true tips for Digital Marketing After Black Friday:
The SOJO magazine is one of the best sources for everything happening in SoJo – Camden County, South Jersey. They pride themselves on real-time local coverage of restaurants, events, people, and everything else fun & exciting in the area. Each year, thousands of locals vote to determine the most HAPPENING people, places, businesses, and events in the region. This year was no different SOJO announced that they where accepting votes for everything from best Store to best Web Designer.Details
Marketing Is Evolving! If you would have said to me in 2010 that Internet Marketing would be in the forefront of the industry in five years, I would have laughed at you. But it seems the student has outgrown the teacher. Internet Marketing is steadily becoming more relevant than physical advertising. For years Internet Marketing…Details
Why Your Company Should Be Using A Client Relationship Management System Let’s start with the definition of a Client Relationship Management system (CRM). Because, if you don’t know what a CRM is, it can be assumed that you are not using one for your business. Wikipedia states that“A Client Relationship Management system (CRM) is a…Details
Dirty Listings (Outdated Information) Ruining Your Search Ranking Outdated Information If you have moved locations or have never really thought about how your business is listed, you should really keep reading this. Search Engines and Directories are at the forefront of Ranking Factors. But before I get all techy on you, let me break this…Details
Google AdWords is now officially one of the most important avenues of online marketing. If you have ever dumped thousands of dollars in Adwords campaigns and seen no response, you probably were not running your campaigns properly. This approach should help you gain the understanding to grow your ROI & grow your brands presence. You also will have a better understanding of what is working and what isn’t working. Optimizing your campaigns can give you a powerful understanding and approach that should give you the step up on your competition.
The steps covered in this approach of optimization
- Defining goals
- Keywords research
- Scrutinizing the audience
- Drafting strategies
- Setting up geographical location for displaying your Ad online
- Generate leads
- Increase traffic
- A fast way to drive product promotion
Have you recently launched your business start up website but have little to no visitors at all?
- Did you spend time choosing your website colors?
- Writing blog posts?
- Spent hundreds of hours on website design?
But now you launched and no one is showing up. You have no readers and no opt-ins. Your website is quiet and you are starting to doubt yourself. Should I just quit? Am I a failure? Why did I ever bother?
Well there is good news for you.
First off you don’t need to quit. There are billions of websites out there and yours is just one. Don’t let that stop you from trying hard to get your website thriving! If you have the time and the proper understanding of what is needed to stand out. Then all you need is these tips.Details
The year is 2015 traditional business marketing has become obsolete. The average consumer is tired of the gimmicks and doesn’t want to feel like they are being sold too. In fact only 1% of millennial’s said that a compelling advertisement would make them trust a brand. So if you are saying to yourself “if good advertising doesn’t work? Then what are we supposed to do to gain consumers trust and eventually their business?” The answer is simple get creative.
I would suggest any ideas or campaigns that you have ran in the past throw them out the window. Any new ideas you have that don’t really excite you, get rid of them. You must go outside of the box and get creative. The team that is ok with average ideas and campaigns will get average results and for the higher ups that put chains on their marketing team, take them off! To quote Micheal Brenner
“Behind every piece of bad content is an executive who asked for it.”
Should SEO be important to your business? I think to answer this question we need to first discuss what Seo stands for.
- S stands for the word search
- E stands for the word engine.
- O stands for Optimization.
Sure anyone can make a website nowadays if they don’t mind it looking like everyone one else’s. But true Optimization is a custom Theme and approach for each individual website. Only then will you begin to stand out from your competitor’s. Let’s not forget a strong aspect of Search Engine Optimization is making your website both user and search engine friendly for everyone to understand. Search engines are getting more and more sophisticated in many ways, but they still don’t understand a web page the same way a human does.Details
Apple has always prided there self on being the most innovate and creative brand around. But from what I’m gathering from the last two Apple product announcements their focus has temporarily changed to securing trust with their customers. The last two announcements surprisingly haven’t mentioned the iPhone 6 or the ever popular Apple watch. Instead they have made an announcement that they are rolling out their new “Trust Feature”.Details
On May 12th Facebook made the big announcement that has the potential to change the way we consume our info online. This could change the future of your organization, company, or brand.
When you see a newsfeed story that interest you and click on it, it’s not going to take you away to a familiar website. Instead you’ll experience a slick new interface with tons of interactive functions. While reading your article, you’ll be able to tilt your phone and instantly zoom in and explore photos. You can navigate through interactive maps and watch videos come to life as you scroll, listen to audio captions. In true Facebook fashion you can also like and comment on individual sections of articles. Instant Articles run inside your Facebook app and on top of all the fun new functions they have added promises that they will load 10x faster than the current system ever has.Details
For most people including myself Memorial Day means family, barbeque, beer, music, and sunshine with the occasional fireworks thrown in here and there mostly we hold off on those until the 4th of July. But how many of us actually take time out of that great and think back about the history of it all and how Memorial Day actually got started. Here is some fun facts about what Memorial day is about and how it started.
Did You Know that Memorial Day Was Originally Called Decoration Day?
On the first Decoration Day, General James Garfield stood in front 5,000 participants and made a speech at Arlington National Cemetery. Than those 5,000 participants decorated the graves of the 20,000 Union and Confederate soldiers buried there. Most graves of soldiers are still decorated on Memorial Day as a sign of respect for their service to our country.
The History Behind Memorial Day And Its Creator
In 1873 New York was the first state to officially recognize Memorial Day. The rest of the northern states recognized the holiday by 1890. Until after World War I the South refused to acknowledge the day, honoring their dead on separate days. The only thing that changed their minds was when the holiday changed from honoring just those who died fighting in the Civil War to honoring Americans who died fighting in any war.
Google has rolled out new call-only campaigns in AdWords, There is now a phone verification piece to prove the phone number is associated with the business that’s advertising. Google announced that verification will be rolling out to all call and location extension phone numbers starting in June 2015. If you’re phone numbers haven’t been approved.…Details
If you are the type of person that has had a website for longer than five years and think that it still is a top rate site. This article is for you and your company. You see it doesn’t matter if you sell socks or high end automobiles. A frequent website redesign is a must in internet marketing and SEO. When you get a redesign it’s an opportunity to leave a new stronger first impression that could turn into conversions. With 94% of impressions being design related having a custom user friendly site is a must for any company that wants to make more money. Good first impressions have a Priming effect on the satisfaction of potential clients. Think about it, if a potential customer likes what your website looks like. Chances are they are going to do business with you faster than the cookie cutter website that looks like everyone else’s or is free. A lot of business’s fail into this trap where they go for a free build your own website style. Not realizing they are saving at that present time but they will not make more money from a cookie cutter website or an outdated one. A website is similar to a car you must change they oil or in this case update your site yearly ideally every six months. Your site must be optimized properly this is a very important part of your redesign needs. When your site upload time is fast it speaks for itself. Another study actually said that 75% percent of potential customers judge a business’s credibility by their website design and overall user friendliness of your website.Details
Social Media has become a strong avenue for marketing in all verticals especially the Health Care field. Social Media like Linkedin, Facebook, and Twitter are now playing huge roles in patient and community engagement enhancement. These statistics should show that the Health Care industry is getting more and more transparent due to social media. Accordint…Details