How much money are you spending on marketing these days?
Do you know?
You have to take into account all the things that make up marketing and you might just be surprised by the number. Many people that we work with are.
As marketing consultants, we are always asking our prospects – how much they spent on marketing last year and what the results were?
This is the key number to any organization – what are you spending and how much business did that help you close?
After all – we spend money on marketing, great amounts of money to generate business.
If we generate the right amount of business, then we are happy and have no problem.
If we don’t – well, we know that answer.
Don’t believe that marketing cannot be measured.
If it cannot be measured, then how can you decide as to whether this is a good investment or not.
If anyone is telling you marketing cannot be measured, clear them out.
This is 2018 and measurement is a key factor in understand your marketing expenses and in putting your money in the right places, the places that increase your top line.
But first, today, I want you to understand what you are spending:
So here are some of the things to consider when looking at your marketing spending in total. This is not a complete list, but it will give you a good idea.
Tradeshows – complete cost
Networking – complete cost
The list goes on.
What we find is that most people have no real idea of what they are really spending.
Nor do most of them have a way to measure the results.
It is so important for you to understand if your marketing is working for you or not.
There are also other factors to consider in the marketing equation.
Are you tracking every lead you get?
Where it is from?
What happened to it.
Did it close.
Was it a qualified lead?
How much revenue did you generate this year from the leads you closed?
How many leads did you close out of the ones that came in?
Yes, there are many factors that go into creating a successful marketing program.
Both digital and other.
We at here at MetaSense Marketing are driven to help it work for you.
Please take some time to talk with us and see if we can help make your marketing program work better.
We look forward to helping you generate more business.
After all – that is why we do all this marketing – to build are top line.