At MetaSense you will likely hear us bring up the iMetadex or our iMetadex Coding ™ process. But what is this iMetadex Coding we are talking about?
The elevator pitch is really simple: iMetadex is a process of coding we devised to help with website optimization. It’s based on a system of indexing Google is working with that includes all other major search engines and schema.org; and it is something many of the SEO companies around the world know about but for years have largely ignored.
WHAT DOES IT DO?
At its most basic it’s coding added to a website that helps search engines index a site faster, and display listings more effectively in their results. Here at MetaSense we often liken it to the Card Catalog of a library but for the internet instead.
To go a little bit deeper, it’s either J-SON or HTML markup that we can easily integrate into your website. It’s vetted by a third party organization that all major search engines comply with. It’s a style of database that follows rules and structure so that search engines can scan your website quickly and effectively. And it’s something Google has been actively working on bringing to the forefront of the technical side of SEO since at least 2009 when metatag keywords were removed from affecting search ranking.
WHY DO I WANT THIS?
Why would you want this for your website? That’s easy. It helps! Every little bit helps when optimizing a website and just by virtue of utilizing this code, you immediately improve your website’s optimization. You get indexed quicker and easier by Google, Bing, Yahoo, and quite a few more. Going beyond that, you also have more control over your search results. By using this code you are shaping the information your listings display, giving the search engines specific instructions as to what your content is and how it should be indexed.
WHY ISN’T EVERYONE ELSE USING IT?
The last reports we saw on the backbone of what MetaSense used to develop this proprietary process and create the iMetadex, demonstrated that around 15% of the websites out there being searched have used the markup recognized by schema.org. The ones that are using it, are primarily using it for specific content such as recipes or movie reviews. There are a lot of WordPress plugins created for that, but they’re very limited in how to effectively alter the coding. And most of the work is all on the back end, so it’s difficult to show a client improvement beyond just a test that demonstrates there are no errors.
But the biggest reason most people aren’t using it is MetaSense took the basics of what was presented, and created something brand new out of it. The coding is manual, and a lot of developers and designers don’t want to spend a lot of time digging into the lines of code for something that is essentially an indexing tool for Google. Beyond that, MetaSense has “cracked the code” by figuring out how to use it specifically for businesses. We’re not focused on recipes or movie reviews – though we do know how to code that content just as easily as any WordPress plugin you will find. No. What MetaSense has done was create an entire process for how to use this code specifically to enhance a business, it’s website and the way all of its relevant content is indexed.
That’s the iMetadex Coding ™ Process! Our specific approach and code tags that are designed solely to help your business get indexed faster, better and under your control.
That makes it easy for our developers to get into the coding. We already have a roadmap – a set of guidelines on what to code, where to code it and how to make sure it works. A mere 15% of the internet has not learned how to harness this massive structure of code, but a full 100% of MetaSense clients receive our proven and successful guide on how to take that code and use it right.
THE BIGGER PICTURE
Of course, the iMetadex only affects a small part of the overall path of SEO. It may be our proprietary system and it may give us a slight edge over the rest of the world, but it’s still just one tiny piece of the SEO puzzle.
Or is it?
The reason MetaSense devoted so much time to taking this indexing process and shaping it for businesses stretches far beyond the immediate benefits of re-coding a page to have this markup.
We saw the bigger picture and realized it’s a core foundation for building long-lasting and powerful optimization. We combine the iMetadex with our Content Creation services. And when we mix those two elements together, the advantages resonate exponentially. You see, for MetaSense digital marketing is a full journey from start to finish. We create powerful and relevant content, we make sure that content is optimized, then we push that content out to the internet at large, and we offer services that obtain authoritative links back to that content.
THIS IS HOW WE DO IT
Every step of what we do is designed to take full advantage of Google’s guidelines on how to get found!
- We start with the creative process, where we devise a new article, blog or web page specifically based on your business and what it does.
- We take a journalist’s approach, making sure your new content is compelling, newsworthy to your audience, and optimized to your message.
- Then we add the iMetadex Coding ™ giving that strong and creative content a competitive technical advantage.
- You get found faster and more effectively with our process. And you have far more control over what you’re found for. So the tech side perfectly aligns with the content.
- Then when we push that content outward to the internet, the resulting traffic through social media and organic search is improved by the coding we’ve developed.
- And finally when you get authoritative backlinks to your content, the whole campaign ends up stronger.
On the individual scale, iMetadex Coding ™ may only move the needle a few percentage points. But when you add it into our entire Optimization Journey, those percentage points get bigger and bigger every step of the way.
That’s how MetaSense helps you make sense of Digital Marketing. We combine creative content with technical innovation. We took one small piece of the puzzle that Google itself revealed to website developers years ago and found a new and innovative way to use it in your online marketing efforts.