Why Should We Pay Attention to Chatbots?
How Do I compare to my competitors when it comes to Online Marketing?
When it comes to having your business online, there is always some type of competition. There could be competitors that are higher than you in the search results or there could be competitors who are improving and getting closer and closer to the top. It’s a race where whomever wins gets their business website to the top of the search results where their visibility will be amazing. When googling a product or service, the most popular websites are always at the top. There is a very high chance a customer will click on the first site in the search result, which for online marketing, is a success. Being at or near the top of the search results gives customers the impression of a popular and trustworthy website and company.
How do you compare with your competitors?
There are many ways that you can compare your online marketing with competitors. The most effective way to is through researching your competitors to see what makes them better/worse. Knowing what your up against is important information to know if you want to improve and become better. Some important things to research about your competitors are:
How does their Website look/Is it easy to navigate/Is there an immediate “call to action?” Is their audience on social media platforms growing? Are your competitor’s response times fast? How often do your competitors post online and when do they create posts? Are they utilizing Virtual Assistant shopping/customer service? What keywords are your competitors using?
Using Research to Improve your Online Marketing
By doing the right research on your competitors, you can develop effective strategies that can improve your online marketing. Researching could also help you to determine what not to do if you see poor results for your competitor. Sometimes research can reveal an opportunity to create something completely different from what your competitors are doing. Original digital marketing ideas makeyou stand outto your audience because only you will be using this approach. By researching your competition, using what works, avoiding what has failed and creating new approaches, you can build a digital marketing campaign that can put you high on the search pages and grab your customers’ attention.