How Can LinkedIn Help You Market Better?
ADDING LINKEDIN TO YOUR DIGITAL MARKETING PROCESS GIVES YOUR BUSINESS EVEN MORE OPPORTUNITIES.
With more than 500 million users, LinkedIn is all about building a network and solid connections. It’s not only about who you know. It is about who your connections know too.
Whether you want to generate leads, build brand awareness or establish strategic partnerships, LinkedIn can connect your brand with millions of professionals across the globe.
The real power of LinkedIn for business is the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.
Adding LinkedIn to your Digital Marketing strategy can help you to expand your network, find new clients/customers and create a professional image for you and your business.
Marketing a small or home business can be difficult. But with LinkedIn, it can be inexpensive and effective. LinkedIn can be a great way to promote your home business because there are over 65 million business professionals from around the world registered and one person creates a LinkedIn login every second.
Even if you think LinkedIn cannot work for your business, it’s worth a tour to check out how others in your field are maximizing what LinkedIn has to offer.
As a networking resource, LinkedIn can give you connections that can lead to publicity, more work and other great business-growing advantages. LinkedIn isn’t necessarily just making direct sales; it’s also about expanding your network and creating a wide array of opportunities.
Further more, it can be used to deliver traffic to your website and any landing pages you have created. A LinkedIn company page is another outlet that can help engage shareable content that your target audience might find relevant and beneficial.
TWO KEY FACTORS
Two key factors for success in business are a great customer base and a super supplier base. With LinkedIn, you can create a connection to both. Any business can raise and develop its brand awareness and take advantage of advanced search functions in LinkedIn to reach the target audience.
LinkedIn can serve as an excellent background check before conducting any other interactions, thus saving both time and money.
LinkedIn groups can be a valuable source of information, ideas and support. Share your knowledge with people in your groups, and they’ll likely respond in kind.
You can upload videos directly to LinkedIn from your devices. This allows you to share your insights and experiences and to boost your organization’s brand identity.
LinkedIn also allows you to publish full articles via its Publishing Platform. The articles that you write appear on your profile. They can be shared by other users and may also appear in search engine results. However, you still retain the rights to any original content that you publish. This is a great way to showcase your team’s industry expertise.
LinkedIn is a powerful source of quality sales intelligence for entrepreneurs. You can raise your firm’s visibility, build business relationships, secure clients, and convert them into loyal customers.